Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Telling a Story...
When we talk about events, we talk a lot about how you "tell the story" to get a customer engaged....
Author: MSDN Archive Date: 04/27/2007
More on...Is Microsoft Dead?
Some of you may remember Nicholas Carr who wrote the article, “Does IT Matter?” Well, he’s got a...
Author: MSDN Archive Date: 04/27/2007
Little Things Make a BIG Difference...
How can you make your customers love you? Check this out from a business that is about as commodity...
Author: MSDN Archive Date: 04/27/2007
Partner Resource Desk...
The whole objective of what we are trying to do for partners who put on events is to make it as...
Author: MSDN Archive Date: 04/27/2007
Laptops Up...
There's a saying at Microsoft "Laptops Down," which is when your boss (or her boss, etc.) wants your...
Author: MSDN Archive Date: 04/25/2007
Guess who's listening?
Remember how Mike wrote in with some pretty candid feedback about how Microsoft was letting him...
Author: MSDN Archive Date: 04/25/2007
Where Everyone Knows Your Name...or at least can quickly find it online....
More from Mark Cuban's blog about the good and the bad of having everything about our lives only a...
Author: MSDN Archive Date: 04/25/2007
The Economics of Open Source Software
An interesting piece asking the questions: do customers save $ by using open source? are programmers...
Author: MSDN Archive Date: 04/25/2007
"I know it's an eye chart"
If you ever get up in front of an audience and say "I know it's an eye chart," your presentation is...
Author: MSDN Archive Date: 04/25/2007
$500 Ready to Go...
You can win a $500 marketing subsidy by attending an upcoming Ready to Go Webcast. Beyond that, it's...
Author: MSDN Archive Date: 04/25/2007
The Long Runway...
If there's one factor that determines event success, it's having a long time horizon to prepare and...
Author: MSDN Archive Date: 04/24/2007
If I ran the Microsoft customer database...
Anyone who has ever been to one of our Shark Tank blitzes knows a few things. The good you get...
Author: MSDN Archive Date: 04/24/2007
Nice Little Windows Mobile Feature...
I get off the plane in Chicago and look at my T-mobile Dash. Bang...the timezone was automatically...
Author: MSDN Archive Date: 04/24/2007
Inconsistent Experience...
Flying to Redmond for a few days. I get an email last night from United re: automated check-in....
Author: MSDN Archive Date: 04/24/2007
Nickel and Diming...
Read an article a few weeks ago in SmartMoney about high-end spas/resorts where the rich go to...
Author: MSDN Archive Date: 04/23/2007
Perception vs. Reality...
If someone asks you, "which is more secure a Mac or Windows machine?" Everyone will say Mac, right?...
Author: MSDN Archive Date: 04/21/2007
Participation...Part 2
Some may have thought I was a bit harsh after the last partner marketing call, but our awesome...
Author: MSDN Archive Date: 04/20/2007
End of Fiscal Year Reimbursement Info..
If you are doing an event before June 15th and have funds allocated for reimbursement, here's a PSA...
Author: MSDN Archive Date: 04/20/2007
Humor in North Dakota....
For those of you who are "tele-managed" partners, there's a good chance that your PAM sits in our...
Author: MSDN Archive Date: 04/19/2007
Advertising in the Million Channel World...
With DVR's, it's old news that people don't watch commercials anymore. Product placement was the...
Author: MSDN Archive Date: 04/19/2007
People and Praise...
So my mom sends me an article by Po Bronson called How Not to Talk to Your Kids. The basic...
Author: MSDN Archive Date: 04/19/2007
Proving Your Worth...
A few months ago, I saw Infotec in Norfolk, VA signed up to do a self-serve event INFOTEC NORFOLK VA...
Author: MSDN Archive Date: 04/18/2007
Candid Feedback to MSFT
Working with partners is a two way street. When I think you're headed down the wrong path (or we, I...
Author: MSDN Archive Date: 04/18/2007
Earning Event Support...
Got an email from a partner doing an event for the first time saying, "we will guarantee 25-30...
Author: MSDN Archive Date: 04/17/2007
It is Q4...And what that means...
If you work with Microsoft, you need to know this...the quarter and the fiscal year ends on June...
Author: MSDN Archive Date: 04/16/2007
The Search Wars...
Ok, I admit it. I use Google for my web searches. I've tried to be a good corporate citizen and use...
Author: MSDN Archive Date: 04/16/2007
A Simple Solution...
Anyone who has more than 3 gadgets plugged into a surge protector has run into this problem. What...
Author: MSDN Archive Date: 04/15/2007
Intro to Economics...
From the StandupEconomist
Author: MSDN Archive Date: 04/13/2007
Bubbling Ideas Up...
A friend of mine works at Staples and every year, the company sponsors a competition soliciting...
Author: MSDN Archive Date: 04/13/2007
Aligning Your Salesforce Behind an Event
Jeff Meeks and DocuTech have an event scheduled for May 17th. I pinged him yesterday to see how the...
Author: MSDN Archive Date: 04/12/2007
Another Nice Outlook/Exchange Time Saver...
Just got back from vacation. Thanks to the new Outlook 2007, I didn't have to do anything about my...
Author: MSDN Archive Date: 04/11/2007
Microsoft Caller ID at the Blitz
Tim Wilson from Enabling Technologies was at this morning's Shark Tank Blitz. My CEO gave me a...
Author: MSDN Archive Date: 04/11/2007
Participation...
I tell people that the bi-weekly call with partners discussing event marketing strategy is one of my...
Author: MSDN Archive Date: 04/06/2007
Book Review: Moneyball
If you are one who analyzes problems and enjoys it, read this book. If you like baseball, read this...
Author: MSDN Archive Date: 04/05/2007
New Windows Server Offer
If a customer is considering a purchase of new Windows Server licenses, they can receive a rebate...
Author: MSDN Archive Date: 04/02/2007
E-Commerce Day...
When I started out in the Internet business professionally (c. 1996), the driving force that...
Author: MSDN Archive Date: 04/01/2007
New Email Etiquette...Proposed
If it's a 1 word response, don't send it. No more "ok" or "thanks". I guess "yes" and "no" may be...
Author: MSDN Archive Date: 03/30/2007
A missed opportunity...
So my wife forwards me an email that has all of the markings of a email spoof. It reads (in part):...
Author: MSDN Archive Date: 03/29/2007
Closing the Event Loop...
For Microsoft to invest in your Partner event, there's got to be an ROI. The partners who...
Author: MSDN Archive Date: 03/29/2007
The Music Album Re-emerges...
Of all the industries that are being turned upside down by the Internet revolution (heads up on cell...
Author: MSDN Archive Date: 03/29/2007
Windows is Most Secure?
It may be hard to believe, but don't take it from me, take it from Symantec: Link to Report Says...
Author: MSDN Archive Date: 03/28/2007
ClickToAttend.com Conversion Rate...
Joan Muschamp of AKG writes in: I have been tracking my click throughs more closely the last few...
Author: MSDN Archive Date: 03/27/2007
Lead Generation Services...
Vinny from ICI writes in and asks: We got 23 registered and counting! What does Lead generation...
Author: MSDN Archive Date: 03/26/2007
Connecting to Your Webinar Audience...
Sitting in on a really good webcast now about Presenter Excellence. While we don't advise using this...
Author: MSDN Archive Date: 03/26/2007
The Comcast Dip...
Thanks to a free offer by Seth Godin and some quick typing by yours truly, I received a copy of...
Author: MSDN Archive Date: 03/26/2007
Taking It...
Working for Microsoft is like being a magnet for criticism and unsolicited feedback. There's one guy...
Author: MSDN Archive Date: 03/25/2007
Live Meeting Account for Partners...
For those of you who joined our great call this AM, thanks. Great comment about using Webinars...
Author: MSDN Archive Date: 03/23/2007
Sense of Ownership...
Last week, I got into a bit of a "flame war" with some folks in Microsoft who hadn't bothered to...
Author: MSDN Archive Date: 03/21/2007
It's Your House....
Hosting an event is like hosting a party at your house. In the prep stage, there are hundreds of...
Author: MSDN Archive Date: 03/21/2007