Lead Generation Services...
Vinny from ICI writes in and asks:
We got 23 registered and counting! What does Lead generation entail? I received an alert stating that we qualified for lead generation services from Microsoft on the Microsoft Partner Website.
The answer, my friend, isn't blowing in the wind....
It's that a Microsoft Inside Sales person is going to call into the account and help you nurture it and quantify it from a licensing perspective.
Why is this important? See here.
You're proving that you can get customers to show up. We want to help you move the process along.