Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Event Planning Mistakes...
Stephanie at Data Management Group saw the success that some of our other partners have had running...
Author: MSDN Archive Date: 05/30/2007
Striking while the iron is hot...
Great marketers always think about the next step. Karen at Corporate Network Services ran a...
Author: MSDN Archive Date: 05/30/2007
Partners Partnering...
One of the best ways for a partner to convince a customer of the value of their service is by...
Author: MSDN Archive Date: 05/30/2007
Profile Update...what do you think?
Inspired by Guy Kawasaki's post on the value of LinkedIn (and a good looking profile), I updaded...
Author: MSDN Archive Date: 05/28/2007
The Top Ten Reasons Why PR Doesn't Work
Call out to Guy Kawaski for the Link to How to Change the World: The Top Ten Reasons Why PR Doesn't...
Author: MSDN Archive Date: 05/25/2007
Marketing is gasoline, not matches...
Once upon a time, the marketing department was a match. It was responsible for lighting a spark and...
Author: MSDN Archive Date: 05/25/2007
Post-Event follow up...
A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing...
Author: MSDN Archive Date: 05/25/2007
Partner Synergy...
Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna...
Author: MSDN Archive Date: 05/20/2007
What $5k in event marketing buys you...
Well, Dave and his team at Evolve pulled off Moneyball at RFK Stadium yesterday (and the Nationals...
Author: MSDN Archive Date: 05/18/2007
Perception matters...
I tell partners often... your ability to successfully market with Microsoft is greatly impacted by...
Author: MSDN Archive Date: 05/18/2007
Think blogs don't have power?
Ask the people who cumulatively lost 4 billion dollars worth of Apple market cap thanks to 1 blogs...
Author: MSDN Archive Date: 05/17/2007
Post-Event PR
Love when partners stoke the fire after an event. Here's what I got this morning....Nice job!...
Author: MSDN Archive Date: 05/17/2007
Pre-Event PR
The Moneyball event at RFK is tomorrow (pray for no rain), but the PR machine is underway! I love...
Author: MSDN Archive Date: 05/16/2007
Helping Partners Hire...
My research last year shows that for salesreps, the average partner exec invests approx 10-15 hours...
Author: MSDN Archive Date: 05/16/2007
No more phone trees....
A new service called BRINGO offers you the following deal to avoid 'phone trees.' Find the company...
Author: MSDN Archive Date: 05/16/2007
Customer Blitz Day....
So I spent the day doing what I ask partners to do all the time....calling up customers and asking...
Author: MSDN Archive Date: 05/16/2007
Yet ANOTHER resource...
One of the benefits of being in the top 10% of all Microsoft blogs is that people throughout the...
Author: MSDN Archive Date: 05/14/2007
Presentation Preparation...
We talk a LOT about effective presentations. How you make people feel, what your slides should look...
Author: MSDN Archive Date: 05/14/2007
On Unified Communications and Microsoft...
A good article from GigaOm re: MIcrosoft's Unified Communications future.
Author: MSDN Archive Date: 05/14/2007
Make it easy to work with you....
I shop at Home Depot a lot (I do have some issues w/store organization and ability to find stuff,...
Author: MSDN Archive Date: 05/13/2007
Nurturing your invitees...
It's critical that after a customer signs up to attend your event that you go back with value-added...
Author: MSDN Archive Date: 05/11/2007
Upcoming Marketing Webinars...
Some interesting looking webinars coming up about low-cost marketing. I'm going to check out 1 or 2...
Author: MSDN Archive Date: 05/11/2007
On hard work and event mileage...
See the video here. If there is a success story from the slew of April Events we did, it has got to...
Author: MSDN Archive Date: 05/10/2007
T-mobile and the Customer Experience...
For the technologically advanced, one of the most frustrating things is to call tech support and be...
Author: MSDN Archive Date: 05/10/2007
Blackberry Killer...
This may be bold, but I think Microsoft combined with HTC has created a "Blackberry Killer." I just...
Author: MSDN Archive Date: 05/09/2007
The Customer Experience...
The average American has over 3000 customer experiences daily. And Joey Coleman of Design Symphony...
Author: MSDN Archive Date: 05/09/2007
Horrible Presentations...
We talk about this a lot...here's more evidence.
Author: MSDN Archive Date: 05/09/2007
Punctuality vs. Tardiness...
There are people who are always on time and there are people who are always late. And yes, there are...
Author: MSDN Archive Date: 05/09/2007
Meetings...
I spent the bulk of the past few days in meetings...and while they were interesting, I think you...
Author: MSDN Archive Date: 05/08/2007
Free Book offer...still valid
Still a chance to get a free copy of Small is the New Big...see here.
Author: MSDN Archive Date: 05/08/2007
Great Powerpoint...more on
We spend a LOT of time talking about what makes an effective powerpoint....and what doesn't. Guy...
Author: MSDN Archive Date: 05/08/2007
The "Wow" and Marketing Speak...
My brother, Asher, is one of the harshest critics of new technologies. He's an early adopter, but he...
Author: MSDN Archive Date: 05/06/2007
The Implications for You of Web 2.0
Remember how I talked about my e-commerce day and how industries will be altered? Take a look at...
Author: MSDN Archive Date: 05/04/2007
The Future of IW....
In Microsoft-speak, "IW" means "Information Worker" and Bill Gates outlined a vision for what that...
Author: MSDN Archive Date: 05/03/2007
When legal gets in the way of business...
A number of partners have written in about how the Click to Attend site hinders registration. Today,...
Author: MSDN Archive Date: 05/02/2007
Buy-in from the top...
I was speaking with one of our longtime partners yesterday. They've had a tough time executing an...
Author: MSDN Archive Date: 05/02/2007
True Partnership....
You want love and money from Microsoft (more here)? Send an email like BEI just sent me. here is an...
Author: MSDN Archive Date: 05/02/2007
Preparing Your Presenter....
Matt Rothman from Guru stopped by the office this morning. He's prepping for a June 10th event and...
Author: MSDN Archive Date: 05/02/2007
Free Book Offer...
Well, there is no such thing as a free lunch, right? But, this comes close. I have 10 copies of Seth...
Author: MSDN Archive Date: 05/01/2007
Don't Count Microsoft Out...
I'm not a developer, but the blogosphere is abuzz with Microsoft's new development platform...
Author: MSDN Archive Date: 05/01/2007
Event Drop-Off by Month...
Partners spend a lot of time asking about effective execution of events and which variables have the...
Author: MSDN Archive Date: 05/01/2007
Subliminal Advertising...
This is really something...understanding (or not) what influences your thinking.
Author: MSDN Archive Date: 05/01/2007
When 50% of your attendees become leads...
I've got to hand it to Parker and the team at ALI. For weeks leading up to their event, I was asking...
Author: MSDN Archive Date: 04/30/2007
Event Execution Excellence...
About a week ago, I posted on how incredible Infotec was in driving demand for their event. And they...
Author: MSDN Archive Date: 04/30/2007
Bring on the feedback...
Jill at DP Solutions read the story about BEI's trouble with the Microsoft-led assessment program....
Author: MSDN Archive Date: 04/30/2007
How Healthy is Your Email List...
In the old days (read: 10 years ago), you were rewarded for having as many "subscribers" to your...
Author: MSDN Archive Date: 04/30/2007
Top 10 Reasons to Close Business...
One of the things that differentiates you as a partner is the value you bring to customers by the...
Author: MSDN Archive Date: 04/27/2007