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Partner Resource Desk...

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The whole objective of what we are trying to do for partners who put on events is to make it as (choose buzzword here)

  • "plug and play"
  • "synergistic"
  • "leveragable"
  • like a recipe/assembly line

....as possible.

The point is: Microsoft has a gazillion resources that (I know) are impossible to navigate. So, for longtime readers of the blog, you know it's about simplicity and not reinventing the wheel.

There's one phenomenal resource that most partners don't use: the Partner Resource Desk (prd AT Microsoft dot com) or you can reach them by phone at 1-800-426-9400 ext. 81797

Their entire reason for being is to answer (or get the answer to) any question you have.

Let me give you an example.

Vinny at ICI Systems drops me a line saying:

We are planning a Sharepoint Launch on June 14th, 2007. I am going ahead with the planning of the campaign on the partner event site but there is not a campaign that touches just Sharepoint 2007. Can Microsoft provide us with a pwpt presentation and marketing materials for just Sharepoint '07?

Also, I would like to get Andrea and Debbie involved early. What would be the best way to go about this? Your help is appreciated. I think we can make this launch even more successful than the last one!

So, I've got 100 partners to help execute marketing activities and can't do it myself. I push it over to the PRD and within 48 hours, Vinny writes in:

This is perfect! Thanks!

But it doesn't have to be only events or marketing. ANY question you've got.

Please use them. It pains me that a resource as great as these guys isn't maxed out.

For other underutilized assets, see here and here.

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