Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
The value of blogging...
Or perhaps Blog ROI might be better. Had an intro call with Chris Chodnicki of Bi4ce and he made my...
Author: MSDN Archive Date: 02/23/2007
Whose Wedding Is It Anyway?
We celebrated my brother's engagement on Sunday night by going around the table and having everyone...
Author: MSDN Archive Date: 02/23/2007
How Not To Introduce Yourself over Email
I have NO idea who the author is or why he's writing to me. My name is XXXXXXX and I'm with XXX. We...
Author: MSDN Archive Date: 02/23/2007
Next Best Practices Call
Karen just wrote in with a great idea for our call in 2 weeks: Another idea I have is to set aside...
Author: MSDN Archive Date: 02/23/2007
How to Get Customers to Show...
Went out to a jam-packed event by MTI today in Reston. Over 75 customers there. These guys really...
Author: MSDN Archive Date: 02/22/2007
Showing the customer love..
Went into the T-mobile store to buy a new bluetooth headset. I said, "Hey, do you have a discount...
Author: MSDN Archive Date: 02/22/2007
Marketing Idea for the Dry Cleaner...
If you've got a stain on a shirt at the dry cleaner, they take one of these stickers and put it on...
Author: MSDN Archive Date: 02/22/2007
Seven steps to remarkable customer service
A GREAT piece....something to think about... Link to Seven steps to remarkable customer service -...
Author: MSDN Archive Date: 02/22/2007
How to leverage a Microsoft event...
Got to hand it to Mike and John at ATSG. They really took full advantage of the launch at BWI...
Author: MSDN Archive Date: 02/21/2007
On Persistence...
One of the best parts of this job is working with partners to develop their marketing expertise. I'm...
Author: MSDN Archive Date: 02/21/2007
Godin at U of MD write up...
Here's the official press release... Link to News & Events - Robert H. Smith School of Business...
Author: MSDN Archive Date: 02/20/2007
Getting Engaged and Getting Value...
Saw Karen Riordan of Grace-Hunt today at the Launch event at BWI Marriott. She was raving about the...
Author: MSDN Archive Date: 02/20/2007
Nurturing your relationships...
When we went to hear Seth Godin, he talked about cultivating (as farmers do) those who are...
Author: MSDN Archive Date: 02/20/2007
Event ROI...
Ellie at Enabling Technologies conducted a Unified Messaging event on Jan. 25th. She writes: I just...
Author: MSDN Archive Date: 02/20/2007
Teaching How To Fish...
Every Friday, I prepare the agenda for my 1:1 meeting with Reed Overfelt, our GM. I send him a...
Author: MSDN Archive Date: 02/20/2007
A good reason to call...
your customers and prospects. Congress has made a change in the Daylight Savings Time for this...
Author: MSDN Archive Date: 02/19/2007
Making Your Event Remarkable...
If you are planning on joining the Event Best Practices call on Friday morning, I'm going to ask you...
Author: MSDN Archive Date: 02/19/2007
Viral Ad
How's this for remarkable? You bet I went to their site after I saw this. Bet you will, too.
Author: MSDN Archive Date: 02/15/2007
Snow, Ice, and Unified Communications....
If today's snow day isn't an argument for Unified Communications (see schedule below), I don't know...
Author: MSDN Archive Date: 02/14/2007
Market Madness, baby!!!
For those of you who like sports and stocks, here's a cool version of "March Madness" from Smart...
Author: MSDN Archive Date: 02/14/2007
Get Engaged Partner in Print...
Big call out to Heinan Landa at Optimal Networks. He got a great mention in the Editor's opening...
Author: MSDN Archive Date: 02/14/2007
Supporting Your Event Efforts...
A lot of people ask about how the local Microsoft team can help partners execute events. Here you...
Author: MSDN Archive Date: 02/14/2007
Truth in Ad Sales...
A very funny satire on business culture...
Author: MSDN Archive Date: 02/13/2007
When am I wrong?
I love to read my wife's "O" magazine. One of our favorite columnists is Martha Beck. This month's...
Author: MSDN Archive Date: 02/13/2007
The Wizards of Buzz...
For those of you who were at the Seth Godin event, this article will ring very true
Author: MSDN Archive Date: 02/12/2007
Mobility Events...
If you are interested in doing an event that tells the mobility story, we've got a very cool offer...
Author: MSDN Archive Date: 02/12/2007
Get Engaged Means Business..
Today, 25 partners were removed from the Get Engaged program for non-participation/non-performance....
Author: MSDN Archive Date: 02/12/2007
Using Click to Attend Sites...small change
Ed Becker wrote in about the new process requiring customers to use a Live ID when signing into...
Author: MSDN Archive Date: 02/12/2007
Seth Godin at U of MD-REMARKABLE!
Thanks to those of you who turned out for Seth Godin's talk at the U of MD business school on...
Author: MSDN Archive Date: 02/11/2007
Hot Leads, Cold Calls
Thanks to John Gilroy of Solutions Developers who sent this in...the value of old-school cold...
Author: MSDN Archive Date: 02/07/2007
The Future of Music...
Since the early days of the Internet, it has been the music industry that I have most enjoyed...
Author: MSDN Archive Date: 02/06/2007
The Attention Economy
Was watching a presentation by one of my favorite VC's, Fred Wilson. He quoted an economist named...
Author: MSDN Archive Date: 02/06/2007
The Loyalty Effect
What's the value of great customer service and high quality?Friday, I got a call from Ameriprise HQ...
Author: MSDN Archive Date: 02/06/2007
Super Bowl: Changing the Game
I love the game and I love the ads, but what really stood out at me during yesterday's game was the...
Author: MSDN Archive Date: 02/05/2007
Seth's Blog: Really Bad Powerpoint
If you put together a presentation...ever, you should read this first. Link to Seth's Blog: Really...
Author: MSDN Archive Date: 02/05/2007
eMarketer.com - What Works, and What Doesn't, in Online Marketing
An interesting survey that could be of use when planning your online marketing campaigns.... Link to...
Author: MSDN Archive Date: 02/03/2007
What Vista Means to the DC Economy...
Great article here about how partners benefit from Vista.
Author: MSDN Archive Date: 01/31/2007
Crafting an Event Story...
We've talked a lot about how to "tell a story" and not just "give a presentation" in your event. As...
Author: MSDN Archive Date: 01/31/2007
Vista Case Study...
Here's a great case study of the National Aquarium in Baltimore about business use of Vista. It's...
Author: MSDN Archive Date: 01/25/2007
Another Fantastic Event for Get Engaged Partner...
Was up at the DP Solutions event this AM in Columbia. It was so well done, I wanted to cry! Top line...
Author: MSDN Archive Date: 01/24/2007
Great Review on Office...
https://laptopmag.com/Features/New-PowerPoint.htm
Author: MSDN Archive Date: 01/22/2007
Here comes GOOG!
If you go to their homepage, they have a new service called Google Checkout. You get a $10 bonus for...
Author: MSDN Archive Date: 01/16/2007
Launch event is filling up!!
Adam from Solutions Developers wrote in today: Today, Steve received a question regarding...
Author: MSDN Archive Date: 01/16/2007
Locked into your cell phone contract?
Don't you hate the termination fees of $200 or more if you want to end your cell phone contract?...
Author: MSDN Archive Date: 01/11/2007
What motivates people...
In the world of marketing, we spend a LOT of time trying to figure out what motivates people to do...
Author: MSDN Archive Date: 01/07/2007
Creating a Need
The job of a marketer is to create a "want" and then turn that into a "need." There are plenty of...
Author: MSDN Archive Date: 01/07/2007
Great Guidelines on Effective PowerPoint
https://blog.guykawasaki.com/2005/12/the_102030_rule.html A must read...
Author: MSDN Archive Date: 01/02/2007
A Tale of 3 Referral Awards
One of the best ways for a business to get new customers is through referrals. If you are doing a...
Author: MSDN Archive Date: 01/01/2007
How You Pitch..
A great primer on how to effectively sell your company/ideas. In this case to VC's, but widely...
Author: MSDN Archive Date: 01/01/2007