Whose Wedding Is It Anyway?

We celebrated my brother's engagement on Sunday night by going around the table and having everyone offer his/her opinion about what makes a great wedding.

My brother nailed it on the head when he said, "plan it as if you were a guest."

Paula Gulak of Sycom said the same this morning about how she is able to run successful events every single month, only she was talking about customers :-)

In other words...is the event for you? Or for your customers?