Nurturing your relationships...
When we went to hear Seth Godin, he talked about cultivating (as farmers do) those who are interested in your product/service.
Ask people who know me and they will tell you that I have a very programmatic approach to managing the relationships I have formed. I send out a quarterly update to different audiences
- my friends
- colleagues in Microsoft
- business contacts
I also call all of my friends each year on their birthdays (and some of my biz colleagues as well)
Peter Ells as Software One has a similar approach. We've never really done work together, but we've chatted a few times over 2.5 years. Yesterday, I got my annual gift of a nice package of coffee.
It was timely for two reasons
- that morning, I had run out of my own
- he may be able to solve a problem I have
You see, Peter has a program called VARAssist that helps VAR's make a lot of money in reselling software. As it turns out, the Get Engaged program is looking for VAR's to execute with in our partner event engine.
I called Peter up and he's going to send me a list of the VAR's they work with...I'll sponsor events with them and Microsoft, the VAR, and Software One all win.
Love it when relationshp management looks like it pays off.
Comments
- Anonymous
May 26, 2008
When we went to hear Seth Godin, he talked about cultivating (as farmers do) those who are interested in your product/service. Ask people who know me and they will tell you that I have a very programmatic approach to managing the relationships I have