On hard work and event mileage...

If there is a success story from the slew of April Events we did, it has got to be the team from Digerati in Harrisonburg.

They began their marketing a bit late (5 weeks prior to the event) and with 10 days until the event, they had only 3 people signed up.

It was their first event and as I have said many times:

"You will never get dinged for poor results, if you executed. Good events go bad sometimes ."

And while I wouldn't give them an A, I would say it was a solid B (maybe even a B+) worth of effort.

They called me and asked "should we cancel?"

"You know, let's just go for 10 people and work the exercise through so you get the feel."

Well, I don't know what happened, but 24 hours later, they had 10 people signed up.

Then, they joined our bi-weekly best practices call, were very open about the issues they were facing and got some good advice from other partners.

Well, 1 week later they had 55 people show up for the event....and they even got a spot on the evening news.

Raw persistence, dedication, and a belief in the story they had to tell.

Nice work, guys!

Comments

Anonymous
May 16, 2007
The comment has been removed
Anonymous
May 19, 2007
Something happened on this morning's partner marketing call that I hadn't seen before... Bryanna from
Anonymous
May 24, 2007
A lot of partners ask: OK, so the event is over, now what? Well, here's a great example of one thing