Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Book Review: Difficult Conversations
The higher you move up the experience ladder, the more you realize that success in most fields has...
Author: MSDN Archive Date: 08/24/2007
Stories make the sale...
You want evidence that stories can make a BIG difference in the sale? Here's a hilarious story that...
Author: MSDN Archive Date: 08/24/2007
Are Your Biz Cards Remarkable?
Remember Joey Coleman? It was because of his business card alone that I introduced him to a number...
Author: MSDN Archive Date: 08/21/2007
TV Anywhere...
Picked up a copy of the Wall St. Journal today and read a good article called "Make Up Your Own...
Author: MSDN Archive Date: 08/21/2007
Book Review: Wake Me Up When the Data Is Over
In principle, I agree with everything that the author advocates in Wake Me Up When the Data Is Over....
Author: MSDN Archive Date: 08/18/2007
So, how do I set up an event?
Lauren from Essent wrote in today with some good questions (and legitimate complaints) 1. Can you...
Author: MSDN Archive Date: 08/16/2007
Partners who Partner
I frequently get asked, "what are the characteristics of your top partners?" One of the answers is...
Author: MSDN Archive Date: 08/13/2007
Why Blog?
Many people don't understand blogs. Don't understand the phenomenon or the business value. Here's a...
Author: MSDN Archive Date: 08/12/2007
Voicemail Experience...
Have you noticed that voicemail systems differ in the button you need to push to "bypass" a message?...
Author: MSDN Archive Date: 08/08/2007
Technological First...
I'm on the train and I connected my Vista laptop to my T-mobile Dash phone (Windows Mobile 6) via...
Author: MSDN Archive Date: 08/01/2007
Book to Read: Paradox of Choice
I watched a 20 minute video of the author of Paradox of Choice (Barry Schwartz) giving a...
Author: MSDN Archive Date: 08/01/2007
SBS Event Kit...Free
If you are in the small biz space, this may be worthwhile for you: Small Business Server Partner...
Author: MSDN Archive Date: 08/01/2007
Motivate an Audience...
Proof, if it ever was needed, that you can motivate an audience that (ostensibly) has little in...
Author: MSDN Archive Date: 07/25/2007
True Parntership...
One of the things that we talk about at Microsoft is how to truly be a partner with our partners....
Author: MSDN Archive Date: 07/19/2007
Paying for Events...
Mike Kenzie from Global Data Consultants wants to make sure that he gets the Right Customers to his...
Author: MSDN Archive Date: 07/16/2007
How You End...
Ever been to a presentation where the speaker does a good job and then just sort of says, "well,...
Author: MSDN Archive Date: 07/16/2007
Being Remarkable...
We've talked about it on this blog A LOT. (see here) In this age where almost everything can be...
Author: MSDN Archive Date: 07/15/2007
7-Eleven becomes Kwik-E-Mart
I'm not recommending that you go out and parody convenience stores to build buzz for your events,...
Author: MSDN Archive Date: 07/03/2007
Are you making meaning with your services?
A fantastic presentation by Guy Kawasaki (about 55 minutes) that is worth the watch. What does Nike...
Author: MSDN Archive Date: 06/26/2007
Two decades of PowerPoint: Is the world a better place?
You know how I feel about the way people abuse PowerPoint. Here's a good one. Presentation Zen: Two...
Author: MSDN Archive Date: 06/24/2007
Community, Change, Results, and Harmony....
When I wrote about getting a cold reception from the email I sent last week, I prefaced the entire...
Author: MSDN Archive Date: 06/22/2007
Making Lemonade...
Sometimes, no commentary is needed... From John at Solutions Developers My company has done sixteen...
Author: MSDN Archive Date: 06/20/2007
You and me
Author: MSDN Archive Date: 06/20/2007
Inkblogging
Author: MSDN Archive Date: 06/20/2007
Building a Winning Brand...
Blogreader Joan writes in: I attended this webcast yesterday and thought it had a lot of good...
Author: MSDN Archive Date: 06/18/2007
Community Building...
Had a chat the other day with one of Microsoft's leading (if not, the leading) community...
Author: MSDN Archive Date: 06/15/2007
Really good mechanics...and some Rookie mistakes
Fabian Williams and the team at Williams Information Group should be proud. A few months ago, they...
Author: MSDN Archive Date: 06/13/2007
Salespeople and barriers...
Blog reader John sends in the following: Sales people hit barriers all the time -- a quick little...
Author: MSDN Archive Date: 06/12/2007
Structured Networking...
at WorldWide Partner Conference is the single most valuable tool for you to meet/get to know the MS...
Author: MSDN Archive Date: 06/11/2007
Event lessons from a top partner marketer...
Joan at AKGroup is another one of our success stories. Back in September, she did her first event...
Author: MSDN Archive Date: 06/11/2007
Does your business card make an impact?
How many business cards have you received? How many of them do you keep? How many of them make an...
Author: MSDN Archive Date: 06/10/2007
The Million Server Man: 5 Questions with Chris van Wesep
Continuing our series of interviews with really smart people who work in Redmond, today's guest is...
Author: MSDN Archive Date: 06/08/2007
A Partner's Tale...
We often talk about how partners can influence the sale of Microsoft products to their customers....
Author: MSDN Archive Date: 06/08/2007
Details Matter, part 2
Here is the view of the parking spots across the way from me at Shoppers yesterday. And here is the...
Author: MSDN Archive Date: 06/07/2007
Details matter...
My wife is a big fan of Shoppers Food Warehouse. Standing in the checkout line, I peered behind me...
Author: MSDN Archive Date: 06/07/2007
Always look the part...
I play the role of mentor to one of the younger guys in my office. A few weeks ago, I told him that,...
Author: MSDN Archive Date: 06/06/2007
Who's got the power?
Think a Microsoft or YOU can control the conversation? Just because we've got more money doesn't...
Author: MSDN Archive Date: 06/05/2007
One Hit Wonder...or the Genesis of a great marketing org?
I think the latter, but time will tell, of course. Matt and the team from Guru ran their first event...
Author: MSDN Archive Date: 06/05/2007
Bring the Love Back...
Think advertising hasn't changed. Think again. This is a great commercial. (if it's really a...
Author: MSDN Archive Date: 06/05/2007
How I got my teeth whitened for free...
And that's a $350 value!! One way that I-and you can- practice my marketing acumen is by making...
Author: MSDN Archive Date: 06/01/2007
5 Questions with Zakia Ovington: Driving a $136mm Vista business...
Continuing our series of talks with folks from Redmond who have a great view on various Microsoft...
Author: MSDN Archive Date: 05/31/2007
Microsoft's new 'surface' computer...
Neat stuff. see video here.
Author: MSDN Archive Date: 05/30/2007