Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Zune School Marketing...
In many respects, the Zune campaign represents traditional Microsoft marketing thinking. And Dim...
Author: MSDN Archive Date: 11/12/2007
Get Customers Talking...
Much of the blogosphere has been lit up with Facebook's new ad platform. It's pretty impressive....
Author: MSDN Archive Date: 11/11/2007
Are All Customers Equal?
Old school marketers pull lists. New school marketers use smart data to drive their decisions (at...
Author: MSDN Archive Date: 11/10/2007
Do You Read Your Customers' Blogs?
If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments...
Author: MSDN Archive Date: 11/10/2007
Blog Value Proposition...
Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas...
Author: MSDN Archive Date: 11/09/2007
Building a Public Sector Partner Community, Part 1
Let's review the assets that the Public Sector partner marketing team has. a newsletter that has...
Author: MSDN Archive Date: 11/08/2007
Building Community...
Too often, Microsoft puts the cart before the horse. We ask partners to make investments up front;...
Author: MSDN Archive Date: 11/06/2007
Web 2.0 for Business ROI
There are two sides to the ROI equation for today's conference. On the one hand, we generate...
Author: MSDN Archive Date: 11/01/2007
Little Details...
Let me start off by saying that I have a TON of respect for Google as a company. They've done a HUGE...
Author: MSDN Archive Date: 11/01/2007
Tattoos to generate "Booth Buzz"
15 people are wearing Vista removable tattoos... It's lunchtime at the Web 2.0 conference and we're...
Author: MSDN Archive Date: 11/01/2007
Open and Honest Communications...
One of the hallmarks of blogging and the whole web 2.0 era is that we are adding transparency and...
Author: MSDN Archive Date: 10/30/2007
How to Prove to Your CFO That Marketing Works
This just in...HT to Allison Dawson. Could be interesting... 11/15/07 10:00am PST 90 minutes online-...
Author: MSDN Archive Date: 10/28/2007
Is Microsoft a Social Object? Is Your Company?
Hugh Macleod has a great post that helps explain what is at the heart of the social networking...
Author: MSDN Archive Date: 10/26/2007
Marketing is Internal As Well...
When we talk about what makes a "remarkable" experience, we usually talk about dealing with...
Author: MSDN Archive Date: 10/24/2007
Nice Touch....
Now, I'm not looking for a new patio, but if I were, this is a great way for me to find out which...
Author: MSDN Archive Date: 10/22/2007
More Powerful Than Microsoft...
Think that one person can't match the marketing firepower of a company with a billion dollar...
Author: MSDN Archive Date: 10/21/2007
What is Microsoft's Web 2.0 Strategy?
Last week I introduced the Marketing Challenge: Microsoft in Web 2.0? for a conference on Nov. 1....
Author: MSDN Archive Date: 10/19/2007
Thinking Holistically About Your Event
Roxane and Diamond Technologies are hosting the Microsoft RV next Tuesday and they have left no...
Author: MSDN Archive Date: 10/19/2007
The World Is Flat Indeed...
Think the game hasn't changed. My buddy Ben Vollmer needed a logo done for a volunteer organization...
Author: MSDN Archive Date: 10/18/2007
Advertising Direct Hit...
It's rare these days to see an ad that REALLY gets your attention, but this one certainly did for...
Author: MSDN Archive Date: 10/17/2007
Giving Your Fans a Megaphone...
Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it...
Author: MSDN Archive Date: 10/11/2007
Book Review: Never Eat Alone
The question I've got about Never Eat Alone is whether someone who is not already committed to the...
Author: MSDN Archive Date: 10/11/2007
Marketing Challenge: Microsoft in Web 2.0?
IntroI'm going to take a Web 2.0 (read: collaborative, social-network based) approach to a...
Author: MSDN Archive Date: 10/09/2007
Little Things Make a Difference
Within 2 days, I've read twice (here and here) about Virgin America and the fact that they have...
Author: MSDN Archive Date: 10/09/2007
Webcast 2.0
You know that feeling you have on a webcast that not everyone is paying attention? Or, how some of...
Author: MSDN Archive Date: 10/08/2007
Book Review: Juggling Elephants
I stopped by the mailbox in my office on Wednesday and found Juggling Elephants in an envelope. No...
Author: MSDN Archive Date: 10/06/2007
Leaving $5000 on the Table...
Please don't do it. I hate when partners don't leverage everything we can offer you. If you are both...
Author: MSDN Archive Date: 10/02/2007
Book Review: Wikinomics
You've heard of Wikipedia, no doubt. What Wikinomics proposes to do is explain how the concept of...
Author: MSDN Archive Date: 10/01/2007
Gates vs. Jobs in PowerPoint...
Looks like the creator may not be the winner...
Author: MSDN Archive Date: 10/01/2007
PowerPoint Excellence
More on a favored topic...and a whole new paradigm.
Author: MSDN Archive Date: 09/30/2007
Remarkable Message...
Any time you interact with someone, you have a chance to be "remarkable." Voicemail is one of those....
Author: MSDN Archive Date: 09/25/2007
Your Hard Drive Will Crash...
It's a fact. Like anything else that is mechanical, it will eventually give out. When people ask me...
Author: MSDN Archive Date: 09/24/2007
With my hero...
I had the honor of introducing my marketing hero (aka professor) back in Feb. at the U of MD....
Author: MSDN Archive Date: 09/24/2007
Where are your customers?
A good story on just knowing where they are.
Author: MSDN Archive Date: 09/21/2007
Book Review: Cluetrain Manifesto
I remember the day about 8 years ago or so when my colleague, Matt van Horn, told me to read...
Author: MSDN Archive Date: 09/15/2007
Microsoft Most Valuable Professionals at Your Event
For partners who want to provide a 3rd party perspective on Microsoft products at their events,...
Author: MSDN Archive Date: 09/12/2007
Being Lazy and Sharpening the Saw...
I hosted a webcast on Smarter Event Placment this morning for 25 people. It was an opportunity for...
Author: MSDN Archive Date: 09/11/2007
Value of Social Bookmarking
A great overview in Plain English about what Social Bookmarking is and why it's useful. 3.5 mins. I...
Author: MSDN Archive Date: 09/09/2007
Good Example of Storytelling...
How many restaurants have you been to with a nutritionist on staff? Read this one from the Megaphone...
Author: MSDN Archive Date: 09/05/2007
Lens on Megaphone Marketing...
Partners often ask me how to improve the way they can energize their client/customer base so that...
Author: MSDN Archive Date: 09/05/2007
Contest Winner...and Good Marketing 2.0 Example
One of the blogs I read "Church of the Customer" had a contest and I won. See here.
Author: MSDN Archive Date: 09/03/2007
Godin and Marketing in a Web 2.0 World...
A partner asked me the other day what qualities they should look for in a VP of Marketing. Like...
Author: MSDN Archive Date: 09/03/2007
Book Review: Art of Possibility
As you get older, the neural pathways in your mind become like different paths in a forest. Those...
Author: MSDN Archive Date: 08/29/2007
Cultural Sensitivity...
Everyone has seen those emails that attack American companies bringing their products overseas, like...
Author: MSDN Archive Date: 08/29/2007
Email Overload...and how to cope
Most nights, I go to bed with 0 emails in my inbox. Not every night, but that's the goal. Here's a...
Author: MSDN Archive Date: 08/28/2007
If Ready to Go isn't...
If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of...
Author: MSDN Archive Date: 08/27/2007