Is Microsoft a Social Object? Is Your Company?

Hugh Macleod has a great post that helps explain what is at the heart of the social networking phenomenon, namely the social object.

It can be anything that arises passion in people. Sports, technology, a cause, whatever. People gravitate towards the object (the node) and then the network forms (and hopefully, the network effects take off)

So, coming back to the oft-cited idea of the "raving fan," the marketing challenge for Microsoft (and our partners) is

1. are we social objects around which people organize? I dare say, yes.
2. what are we doing to foster the social network around us as objects? I dare say, very little.

At least now we have an idea of where to focus our efforts (I hope).

Comments

• Anonymous
  October 26, 2007
  PingBack from http://msdnrss.thecoderblogs.com/2007/10/26/is-microsoft-a-social-object-is-your-company/

• Anonymous
  December 03, 2007
  A community needs to organize around something , or as Hugh MacLeod would say, " the social object ."