Stories make the sale...

You want evidence that stories can make a BIG difference in the sale?

Here's a hilarious story that resulted in a (roughly) 14x ROI on a set of cheap Pokemon cards in an eBay auction.

Why?

It's a hugely entertaining story which generates HUGE word of mouth (the email I got read :FW: The best eBay description I've ever read" and had been forwarded 8 times).

When all is said and done, even the seller believe how much the cards sell for.

Tell a good story that sounds authentic and watch what happens.

Comments

• Anonymous
  August 24, 2007
  I saw that too!  It's amazing to see what can generate traffic!