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Igniting the Revolution...

Change the way that Microsoft does Marketing...or Get Fired Tryin'

Zune School Marketing...

In many respects, the Zune campaign represents traditional Microsoft marketing thinking. And Dim...

Author: MSDN Archive Date: 11/12/2007

Get Customers Talking...

Much of the blogosphere has been lit up with Facebook's new ad platform. It's pretty impressive....

Author: MSDN Archive Date: 11/11/2007

Are All Customers Equal?

Old school marketers pull lists. New school marketers use smart data to drive their decisions (at...

Author: MSDN Archive Date: 11/10/2007

Do You Read Your Customers' Blogs?

If you are a service provider, you should. Angie Robar of Extra Mile Marketing does and she comments...

Author: MSDN Archive Date: 11/10/2007

Blog Value Proposition...

Last night, lying in bed (hey, where else to do solid thinking), I outlined the three focus areas...

Author: MSDN Archive Date: 11/09/2007

Building a Public Sector Partner Community, Part 1

Let's review the assets that the Public Sector partner marketing team has. a newsletter that has...

Author: MSDN Archive Date: 11/08/2007

Building Community...

Too often, Microsoft puts the cart before the horse. We ask partners to make investments up front;...

Author: MSDN Archive Date: 11/06/2007

Web 2.0 for Business ROI

There are two sides to the ROI equation for today's conference. On the one hand, we generate...

Author: MSDN Archive Date: 11/01/2007

Little Details...

Let me start off by saying that I have a TON of respect for Google as a company. They've done a HUGE...

Author: MSDN Archive Date: 11/01/2007

Tattoos to generate "Booth Buzz"

15 people are wearing Vista removable tattoos... It's lunchtime at the Web 2.0 conference and we're...

Author: MSDN Archive Date: 11/01/2007

Open and Honest Communications...

One of the hallmarks of blogging and the whole web 2.0 era is that we are adding transparency and...

Author: MSDN Archive Date: 10/30/2007

How to Prove to Your CFO That Marketing Works

This just in...HT to Allison Dawson. Could be interesting... 11/15/07 10:00am PST 90 minutes online-...

Author: MSDN Archive Date: 10/28/2007

Is Microsoft a Social Object? Is Your Company?

Hugh Macleod has a great post that helps explain what is at the heart of the social networking...

Author: MSDN Archive Date: 10/26/2007

Marketing is Internal As Well...

When we talk about what makes a "remarkable" experience, we usually talk about dealing with...

Author: MSDN Archive Date: 10/24/2007

Nice Touch....

Now, I'm not looking for a new patio, but if I were, this is a great way for me to find out which...

Author: MSDN Archive Date: 10/22/2007

More Powerful Than Microsoft...

Think that one person can't match the marketing firepower of a company with a billion dollar...

Author: MSDN Archive Date: 10/21/2007

What is Microsoft's Web 2.0 Strategy?

Last week I introduced the Marketing Challenge: Microsoft in Web 2.0? for a conference on Nov. 1....

Author: MSDN Archive Date: 10/19/2007

Thinking Holistically About Your Event

Roxane and Diamond Technologies are hosting the Microsoft RV next Tuesday and they have left no...

Author: MSDN Archive Date: 10/19/2007

The World Is Flat Indeed...

Think the game hasn't changed. My buddy Ben Vollmer needed a logo done for a volunteer organization...

Author: MSDN Archive Date: 10/18/2007

Advertising Direct Hit...

It's rare these days to see an ad that REALLY gets your attention, but this one certainly did for...

Author: MSDN Archive Date: 10/17/2007

Giving Your Fans a Megaphone...

Enabling Technologies and Ellie Vollerthum have taken the The "Raving Fan" Strategy... and made it...

Author: MSDN Archive Date: 10/11/2007

Book Review: Never Eat Alone

The question I've got about Never Eat Alone is whether someone who is not already committed to the...

Author: MSDN Archive Date: 10/11/2007

Marketing Challenge: Microsoft in Web 2.0?

IntroI'm going to take a Web 2.0 (read: collaborative, social-network based) approach to a...

Author: MSDN Archive Date: 10/09/2007

Little Things Make a Difference

Within 2 days, I've read twice (here and here) about Virgin America and the fact that they have...

Author: MSDN Archive Date: 10/09/2007

Webcast 2.0

You know that feeling you have on a webcast that not everyone is paying attention? Or, how some of...

Author: MSDN Archive Date: 10/08/2007

Book Review: Juggling Elephants

I stopped by the mailbox in my office on Wednesday and found Juggling Elephants in an envelope. No...

Author: MSDN Archive Date: 10/06/2007

Leaving $5000 on the Table...

Please don't do it. I hate when partners don't leverage everything we can offer you. If you are both...

Author: MSDN Archive Date: 10/02/2007

Book Review: Wikinomics

You've heard of Wikipedia, no doubt. What Wikinomics proposes to do is explain how the concept of...

Author: MSDN Archive Date: 10/01/2007

Gates vs. Jobs in PowerPoint...

Looks like the creator may not be the winner...

Author: MSDN Archive Date: 10/01/2007

PowerPoint Excellence

More on a favored topic...and a whole new paradigm.

Author: MSDN Archive Date: 09/30/2007

Remarkable Message...

Any time you interact with someone, you have a chance to be "remarkable." Voicemail is one of those....

Author: MSDN Archive Date: 09/25/2007

Your Hard Drive Will Crash...

It's a fact. Like anything else that is mechanical, it will eventually give out. When people ask me...

Author: MSDN Archive Date: 09/24/2007

With my hero...

I had the honor of introducing my marketing hero (aka professor) back in Feb. at the U of MD....

Author: MSDN Archive Date: 09/24/2007

Where are your customers?

A good story on just knowing where they are.

Author: MSDN Archive Date: 09/21/2007

Book Review: Cluetrain Manifesto

I remember the day about 8 years ago or so when my colleague, Matt van Horn, told me to read...

Author: MSDN Archive Date: 09/15/2007

Microsoft Most Valuable Professionals at Your Event

For partners who want to provide a 3rd party perspective on Microsoft products at their events,...

Author: MSDN Archive Date: 09/12/2007

Being Lazy and Sharpening the Saw...

I hosted a webcast on Smarter Event Placment this morning for 25 people. It was an opportunity for...

Author: MSDN Archive Date: 09/11/2007

Value of Social Bookmarking

A great overview in Plain English about what Social Bookmarking is and why it's useful. 3.5 mins. I...

Author: MSDN Archive Date: 09/09/2007

Good Example of Storytelling...

How many restaurants have you been to with a nutritionist on staff? Read this one from the Megaphone...

Author: MSDN Archive Date: 09/05/2007

Lens on Megaphone Marketing...

Partners often ask me how to improve the way they can energize their client/customer base so that...

Author: MSDN Archive Date: 09/05/2007

Contest Winner...and Good Marketing 2.0 Example

One of the blogs I read "Church of the Customer" had a contest and I won. See here.

Author: MSDN Archive Date: 09/03/2007

Godin and Marketing in a Web 2.0 World...

A partner asked me the other day what qualities they should look for in a VP of Marketing. Like...

Author: MSDN Archive Date: 09/03/2007

Book Review: Art of Possibility

As you get older, the neural pathways in your mind become like different paths in a forest. Those...

Author: MSDN Archive Date: 08/29/2007

Cultural Sensitivity...

Everyone has seen those emails that attack American companies bringing their products overseas, like...

Author: MSDN Archive Date: 08/29/2007

Email Overload...and how to cope

Most nights, I go to bed with 0 emails in my inbox. Not every night, but that's the goal. Here's a...

Author: MSDN Archive Date: 08/28/2007

If Ready to Go isn't...

If you're looking for a quick way to jumpstart your marketing efforts and you don't have a lot of...

Author: MSDN Archive Date: 08/27/2007

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