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Microsoft Most Valuable Professionals at Your Event

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For partners who want to provide a 3rd party perspective on Microsoft products at their events, you(for partners in the US East Region only, right now). now have the opportunity to engage Microsoft MVP's (https://mvp.support.microsoft.com/).

The MVP's are very talented individuals who are "raving fans" about Microsoft products and technologies.

They've earned their stripes by participating in TechNet Forums and other ways of demonstrating their knowledge. And, they are EAGER to share their expertise and passion.

To engage one for your event, contact your local Microsoft marketing person

Odds are, your MVP will be just fine, but just take the time to make sure it's a good fit.

So, here are some suggestions based on MVP's engaged in partner-led events to date...

  1. Vet the MVP's ability to present.  
    Just because someone is good on a blog, doesn't mean they are great presenters.
  2. Review the schedule.
    Make sure the MVP knows the game plan AND the objective for your event.
  3. Meet in Person
    Personal appearance matters. Will the MVP reinforce your brand or hurt it?
  4. Provide Feedback
    If an MVP is great, we want to know. If not, we also want to know. Honesty's the best policy!

These are basic caveats, of course, but worth repeating.

If you do land an MVP for an event, consider yourself lucky. These are very knowledgeable people (and a limited resource). And good luck at your next event!

Comments

  • Anonymous
    September 12, 2007
    Marketer, Prepare to meet Thy Cluestick!

  • Anonymous
    September 12, 2007
    The comment has been removed

  • Anonymous
    September 12, 2007
    One quote I heard with respect to MVPs a few years ago was along the lines of "MVPs are Microsoft harshest critics and most vocal supporters."   We will tell you about every wart of the software.   And we will passionately point out the good things.  After all, if we didn't like using the product ourselves and communicating that well, then we wouldn't be MVPs. So count on us to answer questions honestly. Also give the MVP feedback at the end of the event too. By the way, I for one, am so deeply involved in the product on a day to day level I frequently will miss the forest for the trees and indeed the leaves.  Sometimes I need to be reminded that I step back, think about things a bit and that I should be talking at a much higher overview of the product.

  • Anonymous
    September 13, 2007
    I agree Tony.  Especially, with the feedback to the MVP.  Being as I have just participated in the first event of this type in the Mid-Atlantic area, I would truly appreciate knowing if I did a good job or not.  Being a guinea pig I would appreciate knowing if I need to improve, and if so, where.  But, thus far, I have had not feedback at all. So a follow-up from the Partner or MS would be very welcome.