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Create a domain list or app list

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Note

Targeting lists are only available to Standard Line Items. For an overview of which targeting options are available to Standard versus Augmented Line items, see Buy-Side Targeting.

You can create a new domain list or app list by uploading a text file, or by entering domains or apps manually into Monetize. This page walks you through the process. For details about creating a list by duplicating an existing list, see Explore Domain Lists or App Lists.

Create a domain list

Note

Domain targeting applies only to Web and Mobile Web impressions and does not apply to Mobile App impressions. If you have allowed your campaign to serve on mobile apps while targeting a domain list, the campaign will be unrestricted when buying mobile app inventory unless you have also applied App List targeting. To avoid serving on mobile app inventory, switch the Apps Placements toggle in your campaign's targeting profile to OFF.

  1. Go to Network > Inventory > Targeting Lists.
  2. Click Create New > Domain List OR select the Domain Lists tab and click + New.
  3. In the New Domain List dialog, enter the Name and Description of the domain list.
  4. In the Domains section, either:
    • Select Enter text and copy and paste domains into the text area OR
    • Select Upload a file, click Select File, and select text file to upload.

      Note

      Excel files are not allowed.

  5. Click Save. To target this domain list in a campaign, see Domain Targeting.

Note

  • Domains and subdomains must be separated by a comma, space, or line break. See below for examples for domains and subdomains formatting.
  • Wildcards (for example, msn.*) are not allowed in domain lists. However, a top-level domain (TLD) can be added to a domain list by entering it into the domain list text field without leading periods. For example, to block the .fr domain, add fr without the period to the list.
  • To restrict or include an entire TLD, enter that TLD in your list. Do not include the leading period "." For example, if you want to serve on any site in the .de TLD, you should add de (with no leading period) to your allowlist.
  • You can only target domains (test4.com) or sub-domains (review.test4.com); you can't target specific directories within domains. For example, targeting test4.com/review is not supported.
  • If you target a domain, it automatically targets all subdomains. For example, targeting test4.com automatically targets review.test4.com.
  • Domains which begin with "www" will have the "www" substring stripped out before being stored in our system. For example, "www.example.org" will be shortened to "example.org".

Examples for domains and subdomains formatting

Examples of acceptable formatting include:

  • test1.com,review.test2.com,test3.com

  • test1.com review.test2.com test3.com

  • test1.com
review.test2.com
test3.com

  • test1.com,
review.test2.com,
test3.com

Create an app list

  1. Go to Network > Inventory > Targeting Lists.

  2. Click Create New > App List OR select the App Lists tab and click + New.

  3. In the New App List dialog, enter the Name and Description of the app list.

  4. In the Apps section, either:

    • Select Enter text and copy and paste app IDs into the text area OR

    • Select Upload a file, click Select File, and select text file with app IDs to upload.

      Note

      The app IDs should be separated by commas or line breaks.

  5. Click Save. To target this app list in a campaign, see App Targeting.

App bundle ID (App ID)

An app bundle ID (or app ID) is just a unique identifier for a specific app. App IDs are defined differently depending on whether the app runs on iOS or Android:

  • Every iOS app has a unique iTunes ID
  • Every Android app has a unique Android Package Name

How to find app IDs

To find the IDs for an Android or IOS app, find the app's detail page - the easiest way is to do a web search. The URL of the app store's detail page will show the app's ID.

For example, here are the detail pages for the "Candy Crush" app:

  • Google Play: https://play.google.com/store/apps/details?id=com.king.candycrushsaga
    • ID: com.king.candycrushsaga
  • iTunes: https://itunes.apple.com/app/apple-store/id553834731
    • ID: 553834731

How to choose which apps to target

To identify specific mobile apps to target, we recommend targeting the region you're interested in, activating your campaign, and after a few days running the Site Domain Performance report, which will show you the apps that you've been reaching. You can then update your campaign targeting to include or exclude specific apps to meet your needs.