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Prevent duplicate emails to shared email addresses

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Important

Some of the functionality described in this release plan has not been released. Delivery timelines may change and projected functionality may not be released (see Microsoft policy). Learn more: What's new and planned

Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically - - Feb 2025

Business value

Effective email management is crucial for maintaining strong customer relationships and ensuring your business's success. By enabling email deduplication, you can ensure that even if your data has multiple contacts with the same email address, your message will be sent only once to your customers, keeping their inboxes clutter-free and preserving your brand reputation.

Feature details

  • Enable or disable email deduplication for real-time segment-based journeys.
  • Ensure that each message is sent just once to each unique email address for segment-based journeys.
  • Review duplicated email addresses in journey analytics.