Tailor marketing efforts using contact insights
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
Apr 6, 2023 |
Business value
Use contact insights in real-time marketing to gain a better understanding of your audience's behavior and interests. Make informed decisions based on past engagement and tailor your marketing efforts to the audience's specific needs and preferences.
Feature details
Contact insights in real-time marketing offers a comprehensive view of each contact's interactions with your marketing activities by providing access to journey engagement history, including all past email sends, opens, clicks, form submissions, and more.
- See how contacts are engaging with your marketing activities and view a summary of the most important KPIs.
- View complete details of email interactions for a selected contact, including a list of all messages sent to them, plus lists of all opens, clicks, bounces, and more.
- See which marketing forms the contact has visited and submitted and the content of each submission.
