Creating a privacy policy with terms and conditions for SMS on the 10DLC network
This article is for IT administrators and IT professionals who are enabling Short Message Service (SMS) in Teams. It's an example template that you can use when creating your company's privacy policy with terms and conditions related to SMS messaging in Teams.
Prerequisites
Ensure fundamental understanding of the purpose for a Campaign, as described in the article, Learn about SMS Texting in Teams.
Both a privacy policy and terms and conditions are required when applying to register your company's SMS campaign with The Campaign Registry.
Using this template
How to use this template: SMS providers in the US, Puerto Rico, and Canada require that the initial message to an SMS recipient must include a link to reference the following assets from your company:
- Terms and conditions
- Privacy policy
- Information about how to get help
Senders are also required to provide the recipient with certain terms specific to the use of an SMS service.
To simplify these requirements, many senders find it useful to have a single webpage that includes all relevant terms, information, and required links in one place—that way, only one link needs to be included in the initial message to the recipient.
This SMS Terms of Use Template includes relevant SMS terms and placeholders where you can insert links to your general terms and conditions, privacy policy, and help information.
Important
DISCLAIMER: This template is for informational purposes only and isn't intended as, and should not be substituted for, consultation with appropriate legal counsel and/or your organization's regulatory compliance team. This template is applicable only to approved uses of the Teams SMS service—that is, conversational person-to-person communications—and doesn't apply to unauthorized use cases such as marketing, promotional, transactional, or other commercial SMS. Appropriate terms may vary depending on how you use this service and the nature of your business, and we recommend seeking legal counsel to ensure compliance with all applicable regulatory and legal obligations.
SMS Terms of use
[COMPANY NAME] TEXT MESSAGING TERMS OF USE
By "Opting In" to or using a “Text Message Service” (as defined below) from [COMPANY NAME], you accept these Terms & Conditions. [IF APPLICABLE: THIS AGREEMENT IS SUBJECT TO BINDING ARBITRATION AND A WAIVER OF CLASS ACTION RIGHTS AS DETAILED BELOW.]
This agreement is between you and [COMPANY NAME] or one of its affiliates. All references to "[COMPANY NAME]," "we," "our," or "us" refer to [COMPANY NAME], [COMPANY ADDRESS].
DEFINITIONS
"Opting In," "Opt In," and "Opt-In" refer to requesting, joining, agreeing to, enrolling in, signing up for, acknowledging, responding to, or otherwise consenting to receive one or more text messages.
"Text Message Service" includes any arrangement or situation in which we send one or more messages addressed to your mobile phone number, including text messages (such as SMS, MMS, or successor protocols or technologies).
CONSENTING TO TEXT MESSAGING
By consenting to receive text messages from us, you agreed to these Text Messaging Terms and Conditions, as well as our [LINK TO GENERAL T&Cs] and [LINK TO PRIVACY POLICY], incorporated herein by reference.
E-SIGN DISCLOSURE
By agreeing to receive text messages, you also consent to the use of an electronic record to document your agreement. You may withdraw your consent to the use of the electronic record by replying STOP.
[COMPANY NAME] TEXT MESSAGE SERVICE PRIVACY POLICY
We respect your privacy. We only use information you provide through this service to transmit your mobile messages and respond to you. This includes, but isn't limited to, sharing information with platform providers, phone companies, and other vendors who assist us in the delivery of mobile messages. WE DON'T SELL, RENT, LOAN, TRADE, LEASE, OR OTHERWISE TRANSFER FOR PROFIT ANY PHONE NUMBERS OR CUSTOMER INFORMATION COLLECTED THROUGH THE SERVICE TO ANY THIRD PARTY. Nonetheless, we reserve the right always to disclose any information as necessary to satisfy any law, regulation or governmental request, to avoid liability, or to protect our rights or property. This Text Message Service Privacy Policy applies to your use of the Text Message Service and isn't intended to modify our general [“Privacy Policy” OR RELEVANT NAME OF PRIVACY POLICY REFERENCED IN SECTION ABOVE], incorporated by reference above, which may govern the relationship between you and us in other contexts.
COSTS OF TEXT MESSAGES
We do not charge you for the messages you send and receive via this text message service. But message and data rates may apply, so depending on your plan with your wireless or other applicable provider, you may be charged by your carrier or other applicable provider.
FREQUENCY OF TEXT MESSAGES
This Text Messaging Service is for conversational person-to-person communication between you and our employees. We may send you an initial message providing details about the service. After that, the number of text messages you receive will vary depending on how you use our services and whether you take steps to generate more text messages from us (such as by sending a HELP request).
OPTING OUT OF TEXT MESSAGES
If you no longer want to receive text messages, you may reply to any text message with STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE. As a person-to-person communication service, opt-out requests are specific to each conversation between you and one of our employees and their associated phone number. After unsubscribing, we may send you confirmation of your opt-out via text message.
CONTACT US
For support, [EMAIL ADDRESS OR PHONE NUMBER AND, IF AVAILABLE, SUPPORT PAGE].
[BINDING ARBITRATION, CLASS ACTION WAIVER, AND SEVERABILITY CLAUSES, IF APPLICABLE]