is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Base entity from which all ESG Data Model entities are derived.
en
Demographics are the average or typical characteristics of the people who buy products or services. They include age, income, education, status or type of occupation, region of country and household size. Demographics can also include the age of children, home ownership, home value and urban or rural location.
Psychographics take demographics further by addressing people's lifestyles and behaviors - their values, interests and what they do - their 'lifestyles'.
Psychographic Segmentation is market segmentation defined in terms of psychographics.
This type of segmentation is frequently used because of the strong relationship between activities, interests and opinions and products or services purchased.
Lifestyle groups are typically defined in terms of its member activities, interests and opinions. Consumption patterns relate to when, why, where, and how consumers purchase or acquire goods or services.
The psychographic characteristics of a market influence the 'marketing mix' strategy components introduced to that market and sales channels used to provide products to that market.
The Psychographic Criteria is the specific criteria or value that will be linked to a Market Segment.
Ex:
Psychographic Criteria: Middle Class
Psychographic Criteria Type: Social Class
Psychographic Criteria: Young, Upwardly-mobile, Professional
Psychographic Criteria Type: Lifestyle
Psychographic Criteria: Conservative
Psychographic Criteria Type: Political Philosophy
entity
a reference to the constant entity holding the list of localized text
is.identifiedBy
names a specific identity attribute to use with an entity
minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.
Parameter
Value
Data type
Explanation
versionNumber
"1.2.3"
string
is.IDM.modelVersion
Semantic version number of the IDM.
Parameter
Value
Data type
Explanation
versionNumber
"2.0.0"
string
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{25875217-D8C7-469F-9BC8-BB03C42DC7E6}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nativeTo.businessArea
The name of the business area from which the entity originates.
Parameter
Value
Data type
Explanation
name
"Party"
string
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria
entity
a reference to the constant entity holding the list of localized text
has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides, or restates parts of logical schemas to produce one resolved schema.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{027999E7-8F3B-414B-BEA0-C69C18D1896A}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Psychographic Criteria.
entity
a reference to the constant entity holding the list of localized text
The name of the Psychographic Criteria.
First included in: Sustainability/esg-data-model/PsychographicCriteria (this entity)
Properties
Name
Value
displayName
Psychographic Criteria Name
description
The name of the Psychographic Criteria.
dataFormat
string
maximumLength
256
isNullable
true
Traits
List of traits for the PsychographicCriteriaName attribute are listed here.
is.dataFormat.character is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{2022E286-1679-43F4-B70D-433099419A7F}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria Name
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The name of the Psychographic Criteria.
entity
a reference to the constant entity holding the list of localized text
is.constrained
maximum length or value constraints
Parameter
Value
Data type
Explanation
maximumLength
"256"
integer
is.dataFormat.character is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
The description of the Psychographic Criteria.
First included in: Sustainability/esg-data-model/PsychographicCriteria (this entity)
Properties
Name
Value
displayName
Psychographic Criteria Description
description
The description of the Psychographic Criteria.
dataFormat
string
maximumLength
2048
isNullable
true
Traits
List of traits for the PsychographicCriteriaDescription attribute are listed here.
is.dataFormat.character is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{20233A7B-1A62-4054-AC59-F6939E84AA11}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.
is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria Description
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The description of the Psychographic Criteria.
entity
a reference to the constant entity holding the list of localized text
is.constrained
maximum length or value constraints
Parameter
Value
Data type
Explanation
maximumLength
"2048"
integer
is.dataFormat.character is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.
The unique identifier of a Psychographic Criteria Type.
First included in: Sustainability/esg-data-model/PsychographicCriteria (this entity)
Properties
Name
Value
displayName
Psychographic Criteria Type ID
description
The unique identifier of a Psychographic Criteria Type.
dataFormat
int32
isNullable
true
Traits
List of traits for the PsychographicCriteriaTypeId attribute are listed here.
is.dataFormat.integer is.nullable
The attribute value can be set to NULL.
is.localized.displayedAs
Holds the list of language specific display text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
Psychographic Criteria Type ID
entity
a reference to the constant entity holding the list of localized text
is.localized.describedAs
Holds the list of language specific descriptive text for an object.
Parameter
Value
Data type
Explanation
localizedDisplayText
languageTag
displayText
en
The unique identifier of a Psychographic Criteria Type.
entity
a reference to the constant entity holding the list of localized text
is.linkedEntity.identifier
Marks the attributes that hold foreign key references to a linked (used as an attribute) entity. This attribute is added to the resolved entity to enumerate the referenced entities.
a reference to the constant entity holding the list of entity references
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.
Parameter
Value
Data type
Explanation
identifier
"{079F689C-4897-40C2-9B1D-605810FE53B8}"
string
The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.