Prevent duplicate emails to contacts that share an email address
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Sep 20, 2023 |
- | - |
Business value
Effective email management is crucial for maintaining strong customer relationships and ensuring your business's success. By enabling email deduplication, you can ensure that even if your data has multiple contacts with the same email address, your message will be sent only once to your customers, keeping their inboxes clutter-free and preserving your brand reputation. By identifying and consolidating duplicate contacts that share the same email address, email deduplication ensures that each customer receives your message just once, increasing the chances that your important messages reach their inboxes and avoiding spam folders.
Feature details
- Enable or disable email deduplication for real-time marketing segment-based journeys.
- Ensure that each message is sent just once to each unique email address for segment-based journeys.
- Review duplicated email addresses in journey analytics.
