What is a Customer?
A customer is the owner of your marketing campaigns. A customer can be an advertiser, an agency, or yourself. Each customer can have multiple campaigns that represent different marketing programs. For example, a customer might have a fall season sale campaign, a new product campaign, and a spring discount campaign—and each campaign can have advertisements, discounts, and direct mailings.
Every campaign you create must have a customer associated with it. You can create a campaign using the default customer that Commerce Server 2009 provides, or you can create a customer with information that you provide.
You use customer information, such as the address, for all campaigns created for that customer. You can view all your customers in alphabetical order in Marketing Manager.
See Also
Other Resources
How to Edit Customer Properties
Managing Tasks Common to All Business Management Applications