AssetGroupPerformanceReportColumn Value Set - Reporting
Defines a value set for AssetGroupPerformanceReportColumn.
Syntax
<xs:simpleType name="AssetGroupPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
<xs:restriction base="xs:string">
<xs:enumeration value="TimePeriod" />
<xs:enumeration value="AccountName" />
<xs:enumeration value="AccountId" />
<xs:enumeration value="CampaignName" />
<xs:enumeration value="CampaignId" />
<xs:enumeration value="AccountStatus" />
<xs:enumeration value="CampaignStatus" />
<xs:enumeration value="AssetGroupId" />
<xs:enumeration value="AssetGroupName" />
<xs:enumeration value="AssetGroupStatus" />
<xs:enumeration value="Impressions" />
<xs:enumeration value="Clicks" />
<xs:enumeration value="Ctr" />
<xs:enumeration value="Spend" />
<xs:enumeration value="AverageCpc" />
<xs:enumeration value="Conversions" />
<xs:enumeration value="Revenue" />
<xs:enumeration value="ReturnOnAdSpend" />
</xs:restriction>
</xs:simpleType>
Values
The AssetGroupPerformanceReportColumn value set has the following values: AccountId, AccountName, AccountStatus, AssetGroupId, AssetGroupName, AssetGroupStatus, AverageCpc, CampaignId, CampaignName, CampaignStatus, Clicks, Conversions, Ctr, Impressions, ReturnOnAdSpend, Revenue, Spend, TimePeriod.
| Value | Description |
|---|---|
| AccountId | The Microsoft Advertising assigned identifier of an account. |
| AccountName | The account name. |
| AccountStatus | The account status. |
| AssetGroupId | The Microsoft Advertising assigned identifier of an asset group. |
| AssetGroupName | The asset group name. |
| AssetGroupStatus | The current asset group status. |
| AverageCpc | The average cost per click (CPC). The total cost of all clicks on an ad divided by the number of clicks. This is the average amount you're actually charged each time your ad is clicked. For example, if you paid a total of 48.35 for 300 clicks, your average CPC is 0.16. The formula for calculating the average CPC is (Spend /Clicks). |
| CampaignId | The Microsoft Advertising assigned identifier of a campaign. |
| CampaignName | The campaign name. |
| CampaignStatus | The campaign status. |
| Clicks | Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology. |
| Conversions | The number of conversions. A conversion is the completion of an action by a customer after viewing your ad. The action could be purchasing your product, registering for your webinar, joining an organization, or whatever you consider your goal and best measure of the ad's success. Conversions are measured by adding a small bit of code to your website pages so that a visitor's progress through your site can be tracked. |
| Ctr | The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100. |
| Impressions | The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions. |
| ReturnOnAdSpend | The return on ad spend (ROAS). The formula for calculating the ROAS is (Revenue / Spend). Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the?Track sales and other conversions help topic. |
| Revenue | The revenue optionally reported by the advertiser as a result of conversions. Available for accounts that are setup to use analytics with Microsoft Advertising Universal Event Tracking. For more information, see the Track sales and other conversions?help topic. |
| Spend | The cost per click (CPC) summed for each click. |
| TimePeriod | The time period of each report row. You may not include this column if the?Aggregation?element of the request object is set to Summary. For more information, see Time Period Column. |
Requirements
Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13