KeywordEstimate Data Object - Ad Insight

A suggested keyword with minimum and maximum traffic estimates. Traffic estimates include average CPC, average position, clicks, CTR, impressions, and total cost.

Note

The estimates are not a prediction or guarantee of future performance. The estimates can vary depending on the filter criteria you provide in the GetKeywordTrafficEstimates service request.

Syntax

XML

<xs:complexType name="KeywordEstimate" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="Keyword" nillable="true" type="tns:Keyword" />
    <xs:element minOccurs="0" name="Maximum" nillable="true" type="tns:TrafficEstimate" />
    <xs:element minOccurs="0" name="Minimum" nillable="true" type="tns:TrafficEstimate" />
  </xs:sequence>
</xs:complexType>

JSON

{
  "Keyword": {
    "Id": "LongValueHere",
    "MatchType": "ValueHere",
    "Text": "ValueHere"
  },
  "Maximum": {
    "AverageCpc": DoubleValueHere,
    "AveragePosition": DoubleValueHere,
    "Clicks": DoubleValueHere,
    "Ctr": DoubleValueHere,
    "Impressions": DoubleValueHere,
    "TotalCost": DoubleValueHere
  },
  "Minimum": {
    "AverageCpc": DoubleValueHere,
    "AveragePosition": DoubleValueHere,
    "Clicks": DoubleValueHere,
    "Ctr": DoubleValueHere,
    "Impressions": DoubleValueHere,
    "TotalCost": DoubleValueHere
  }
}

Elements

The KeywordEstimate object has the following elements: Keyword, Maximum, Minimum.

Element	Description	Data Type
Keyword	The suggested keyword.	Keyword
Maximum	The maximum traffic estimate. Traffic estimates include average CPC, average position, clicks, CTR, impressions, and total cost.	TrafficEstimate
Minimum	The minimum traffic estimate. Traffic estimates include average CPC, average position, clicks, CTR, impressions, and total cost.	TrafficEstimate

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

AdGroupEstimate