BroadMatchSearchQueryKPI Data Object - Ad Insight

Defines an object that contains search query statistics of including broad match type keyword bids.

Syntax

XML

<xs:complexType name="BroadMatchSearchQueryKPI" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="AverageCTR" type="xs:double" />
    <xs:element minOccurs="0" name="Clicks" type="xs:double" />
    <xs:element minOccurs="0" name="Impressions" type="xs:long" />
    <xs:element minOccurs="0" name="SRPV" type="xs:long" />
    <xs:element minOccurs="0" name="SearchQuery" nillable="true" type="xs:string" />
  </xs:sequence>
</xs:complexType>

JSON

{
  "AverageCTR": DoubleValueHere,
  "Clicks": DoubleValueHere,
  "Impressions": "LongValueHere",
  "SearchQuery": "ValueHere",
  "SRPV": "LongValueHere"
}

Elements

The BroadMatchSearchQueryKPI object has the following elements: AverageCTR, Clicks, Impressions, SearchQuery, SRPV.

Element	Description	Data Type
AverageCTR	The average CTR for the search query.	double
Clicks	The clicks for the search query.	double
Impressions	The impressions for the search query.	long
SearchQuery	The search query corresponding to the keyword.	string
SRPV	The SRPV for the search query.	long

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

BroadMatchKeywordOpportunity