AuctionInsightEntry Data Object - Ad Insight

Defines an auction insight entry for a domain.

Syntax

XML

<xs:complexType name="AuctionInsightEntry" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="DisplayDomain" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="AggregatedKpi" nillable="true" type="tns:AuctionInsightKpi" />
    <xs:element minOccurs="0" name="SegmentedKpis" nillable="true" type="tns:ArrayOfAuctionInsightKpi" />
  </xs:sequence>
</xs:complexType>

JSON

{
  "AggregatedKpi": {
    "AboveRate": DoubleValueHere,
    "AbsoluteTopOfPageRate": DoubleValueHere,
    "AveragePosition": DoubleValueHere,
    "ImpressionShare": DoubleValueHere,
    "OutrankingShare": DoubleValueHere,
    "OverlapRate": DoubleValueHere,
    "Segments": [
      "ValueHere"
    ],
    "TopOfPageRate": DoubleValueHere
  },
  "DisplayDomain": "ValueHere",
  "SegmentedKpis": [
    {
      "AboveRate": DoubleValueHere,
      "AbsoluteTopOfPageRate": DoubleValueHere,
      "AveragePosition": DoubleValueHere,
      "ImpressionShare": DoubleValueHere,
      "OutrankingShare": DoubleValueHere,
      "OverlapRate": DoubleValueHere,
      "Segments": [
        "ValueHere"
      ],
      "TopOfPageRate": DoubleValueHere
    }
  ]
}

Elements

The AuctionInsightEntry object has the following elements: AggregatedKpi, DisplayDomain, SegmentedKpis.

Element	Description	Data Type
AggregatedKpi	The auction insight key performance indicators across all segments for the display domain. The aggregated data is available whether or not you also requested SegmentedKpis.	AuctionInsightKpi
DisplayDomain	The display URL of another advertiser who participates in the same auctions as you. The competing websites listed in your auction insights data are those who enter the same auctions as you, and are eligible for the same impressions that you are. Competitors aren't necessarily determined on how similar their keywords, match types, or other targeting settings are to your own, and auction insights doesn't provide a full report on these metrics for other advertisers.	string
SegmentedKpis	The list of auction insight key performance indicators for each unique combination of the requested segments. The segmented data is only available when you include an AuctionSegmentSearchParameter object in the GetAuctionInsightData request.	AuctionInsightKpi array

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

AuctionInsightResult