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What Are the Stages and Components of a Content Selection Framework Pipeline

Two distinct pipelines exist for each content selection application: the Content Selection pipeline(CSP) and the Event Processing pipeline (EPP).

The CSP is responsible for selecting content to display, such as ads or discounts. The pipeline is based on the ContentSelection.pct pipeline-template file.

The EPP is responsible for processing events related to the displayed content. An event can be a user clicking an ad. The pipeline is based on the EventProcessing.pct pipeline-template file.

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