Marketing Campaign in ESG data model

Traits

Traits for this entity are listed here.

is.CDM.entityVersion

Parameter	Value	Data type	Explanation
versionNumber	"4.3"	string	semantic version number of the entity

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Base entity from which all ESG Data Model entities are derived. en A Marketing Campaign is a planned series of Marketing Events designed to promote the sale of one or more Products/Services. Note: Because Marketing Campaigns may support the sale of one or more Products, the actual Products promoted are done so at the Marketing Event level.	entity	a reference to the constant entity holding the list of localized text

is.identifiedBy
names a specific identity attribute to use with an entity

Parameter	Value	Data type	Explanation
attribute	MarketingCampaign/(resolvedAttributes)/MarketingCampaignId	attribute

minimumObjectModelVersion
Minimum version of the object model required to fully understand the data schema used.

Parameter	Value	Data type	Explanation
versionNumber	"1.2.3"	string

is.IDM.modelVersion
Semantic version number of the IDM.

Parameter	Value	Data type	Explanation
versionNumber	"2.0.0"	string

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{01C0D56A-A075-4E41-B936-535822A8CF58}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nativeTo.businessArea
The name of the business area from which the entity originates.

Parameter	Value	Data type	Explanation
name	"Marketing & Advertising"	string

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign	entity	a reference to the constant entity holding the list of localized text

has.entitySchemaAbstractionLevel
A level of abstraction assigned to an Entity schema. Logical schema descriptions use complex dataTypes, inheritance, and entities as attributes. Resolved descriptions contain none of those things, only final trait and attribute sets are shown. A composition schema manipulates, guides, or restates parts of logical schemas to produce one resolved schema.

Parameter	Value	Data type	Explanation
level	"resolved"	string	Possible values: logical, composition, resolved

Attributes

Name	Description	First Included in Instance
MarketingCampaignId	The unique identifier of a Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignName	The name of the Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignDescription	The description of the Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignObjectivesStatement	Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignStrategyStatement	Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignStartDate	The start date of the Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignEndDate	The end date of the Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
TotalMarketingCampaignCostAmount	The total costs expended in relation with the associated Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
TotalNumberManDaysExpended	The total number of man-days expended in association with the associated Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
MarketingCampaignNote	A note, comment, or more information regarding a Marketing Campaign.	Sustainability/esg-data-model/MarketingCampaign
ProductId	The unique identifier of a Product.	Sustainability/esg-data-model/MarketingCampaign
BrandId	The unique identifier of a Brand.	Sustainability/esg-data-model/MarketingCampaign

MarketingCampaignId

The unique identifier of a Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign ID
description	The unique identifier of a Marketing Campaign.
isPrimaryKey	true
dataFormat	int32

Traits

List of traits for the MarketingCampaignId attribute are listed here.

is.dataFormat.integer
is.identifiedBy
names a specific identity attribute to use with an entity

Parameter	Value	Data type	Explanation
attribute	MarketingCampaign/(resolvedAttributes)/MarketingCampaignId	attribute

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{03408DFF-AD96-4541-A320-61DB9144FC88}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer

MarketingCampaignName

The name of the Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Name
description	The name of the Marketing Campaign.
dataFormat	string
maximumLength	256
isNullable	true

Traits

List of traits for the MarketingCampaignName attribute are listed here.

is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{208DE376-2F9A-4C43-832C-1A5BB43A461B}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Name	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The name of the Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.constrained
maximum length or value constraints

Parameter	Value	Data type	Explanation
maximumLength	"256"	integer

is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

MarketingCampaignDescription

The description of the Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Description
description	The description of the Marketing Campaign.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the MarketingCampaignDescription attribute are listed here.

is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{03D4BDD2-B8A8-4850-A552-3FFEB0E91A50}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Description	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The description of the Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.constrained
maximum length or value constraints

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

MarketingCampaignObjectivesStatement

Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Objectives Statement
description	Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the MarketingCampaignObjectivesStatement attribute are listed here.

is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{590AA8DB-FAC3-43AB-A842-3ABABCF2A08A}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Objectives Statement	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Goals to be accomplished by an organization's overall Marketing Campaign such as sales, market share, or profitability.	entity	a reference to the constant entity holding the list of localized text

is.constrained
maximum length or value constraints

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

MarketingCampaignStrategyStatement

Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Strategy Statement
description	Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the MarketingCampaignStrategyStatement attribute are listed here.

is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{042CE430-C27B-4F44-BAE9-2852648AB9F5}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Strategy Statement	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Strategy to be used by an organization's overall Marketing Campaign such as sales, market share, or profitability.	entity	a reference to the constant entity holding the list of localized text

is.constrained
maximum length or value constraints

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

MarketingCampaignStartDate

The start date of the Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Start Date
description	The start date of the Marketing Campaign.
dataFormat	date
isNullable	true

Traits

List of traits for the MarketingCampaignStartDate attribute are listed here.

is.dataFormat.date
means.measurement.date
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{2C722A13-D53A-4676-9B93-7565ADBE1F91}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Start Date	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The start date of the Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.date

MarketingCampaignEndDate

The end date of the Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign End Date
description	The end date of the Marketing Campaign.
dataFormat	date
isNullable	true

Traits

List of traits for the MarketingCampaignEndDate attribute are listed here.

is.dataFormat.date
means.measurement.date
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{121FB60F-E0C9-493F-BE6A-4DE79B099BAA}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign End Date	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The end date of the Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.date

TotalMarketingCampaignCostAmount

The total costs expended in relation with the associated Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Total Marketing Campaign Cost Amount
description	The total costs expended in relation with the associated Marketing Campaign.
dataFormat	decimal
isNullable	true

Traits

List of traits for the TotalMarketingCampaignCostAmount attribute are listed here.

is.dataFormat.numeric.shaped
for setting the exact precision and scale of numeric values

Parameter	Value	Data type	Explanation
precision	"18"	integer	the total number of significant digits
scale	"2"	integer	the number of digits to the right of the decimal place

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{5778F494-5F16-4583-BE5D-51094C25176F}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Total Marketing Campaign Cost Amount	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The total costs expended in relation with the associated Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.numeric.shaped
for setting the exact precision and scale of numeric values

TotalNumberManDaysExpended

The total number of man-days expended in association with the associated Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Total Number Man-Days Expended
description	The total number of man-days expended in association with the associated Marketing Campaign.
dataFormat	int32
isNullable	true

Traits

List of traits for the TotalNumberManDaysExpended attribute are listed here.

is.dataFormat.integer
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{067C1CA4-CA41-4A43-92D2-694A45C3C974}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Total Number Man-Days Expended	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The total number of man-days expended in association with the associated Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer

MarketingCampaignNote

A note, comment, or more information regarding a Marketing Campaign. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Marketing Campaign Note
description	A note, comment, or more information regarding a Marketing Campaign.
dataFormat	string
maximumLength	2048
isNullable	true

Traits

List of traits for the MarketingCampaignNote attribute are listed here.

is.dataFormat.character
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{130F5449-F727-4E39-AE26-2C9AABB7FF83}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Marketing Campaign Note	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en A note, comment, or more information regarding a Marketing Campaign.	entity	a reference to the constant entity holding the list of localized text

is.constrained
maximum length or value constraints

Parameter	Value	Data type	Explanation
maximumLength	"2048"	integer

is.dataFormat.character
is.dataFormat.array
indicates a contiguous sequence of fundamental units that should be taken as a whole and considered one value. Array of Character is a String, and Array of Byte is a Binary Object.

ProductId

The unique identifier of a Product. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Product ID
description	The unique identifier of a Product.
dataFormat	int64
isNullable	true

Traits

List of traits for the ProductId attribute are listed here.

is.dataFormat.integer
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{0280812D-A6E8-47E5-A525-C689B99BC180}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Product ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Product.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer
is.dataFormat.big
indicates an atomic but multi-unit version of a fundamental type such as a multi byte encoded character, a double precision float, a long integer.

BrandId

The unique identifier of a Brand. First included in: Sustainability/esg-data-model/MarketingCampaign (this entity)

Properties

Name	Value
displayName	Brand ID
description	The unique identifier of a Brand.
dataFormat	int32
isNullable	true

Traits

List of traits for the BrandId attribute are listed here.

is.dataFormat.integer
has.schemaObjectIdentifier
The schema object has an identifier, which is a string, specified as the parameter of the trait. It allows writers to define more identification values.

Parameter	Value	Data type	Explanation
identifier	"{3773DC37-B750-4E0A-8156-29C7CB8311F0}"	string	The identifier for the schema object. There's no uniqueness guarantee enforced by CDM. It's a contract between reader and writer of the schema.

is.nullable
The attribute value can be set to NULL.

is.localized.displayedAs
Holds the list of language specific display text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en Brand ID	entity	a reference to the constant entity holding the list of localized text

is.localized.describedAs
Holds the list of language specific descriptive text for an object.

Parameter	Value	Data type	Explanation
localizedDisplayText	languageTag displayText en The unique identifier of a Brand.	entity	a reference to the constant entity holding the list of localized text

is.dataFormat.integer