Igniting the Revolution...
Change the way that Microsoft does Marketing...or Get Fired Tryin'
Meeting Your Idols...
When I interview people for a position, I often ask them about their passions outside of work. You...
Author: MSDN Archive Date: 01/24/2008
Books that change the way you think and act...and the rest
Was digging through some old files and found this list of (mostly) business books I read in the...
Author: MSDN Archive Date: 01/23/2008
That's Da BOM!!!
In Microsoft parlance, a BOM (Bill of Materials) is a set of documents/presentations/demos that we...
Author: MSDN Archive Date: 01/22/2008
A Community That Cares...
Took another step in the evolution of our Public Sector Partner community today. I hosted the first...
Author: MSDN Archive Date: 01/21/2008
Remarkable Advertising...
It's been said by Seth and Andy, "Do something worth talking about..." (Part 2 is: 'make it easy for...
Author: MSDN Archive Date: 01/20/2008
Business Intelligence-What's in a name?
When I hear the term "Business Intelligence," I think of the idea of using data to make better,...
Author: MSDN Archive Date: 01/14/2008
Reaching out to the Disappointed...
No one likes to have disappointed customers or partners. It's not fun and you feel like a failure....
Author: MSDN Archive Date: 01/14/2008
Like Peanut Butter and Chocolate...
The intersection of two of my favorite things...football and technology. But there's a much bigger...
Author: MSDN Archive Date: 01/12/2008
Partner Marketing Excellence or How to Get Your Customers Excited...
Are you an expert? You'd better be. Otherwise, why would people pay for your services? And how do...
Author: MSDN Archive Date: 01/10/2008
Listening to your audience....
I can't stand blogs where the RSS feed is only partial. I don't want to go to the website to read...
Author: MSDN Archive Date: 01/09/2008
Nickel and Diming...cntd
If you read this blog, you know that my marketing hero is Seth Godin. So, I was pumped up when he...
Author: MSDN Archive Date: 01/09/2008
Bill Gates' Last Day...
Microsoft won't be the same Video: Bill Gates Last Day CES Clip Now, if we at MSFT can take this...
Author: MSDN Archive Date: 01/09/2008
Will You Sleep With Us Again?
Just checked out of a hotel in Bellevue, WA. On the receipt, there's an email address for "Quality...
Author: MSDN Archive Date: 01/09/2008
Customer-Centric Fundraising...
It's so easy to email everyone you know to support you for a charitable cause. Of course, if it's...
Author: MSDN Archive Date: 01/05/2008
Listening to Your Customers via Social Media
Reading your customers' blogs is a great way to keep your fingers on the pulse of their experiences....
Author: MSDN Archive Date: 01/03/2008
What I should ask for in my annual review bonus package...
The Seth Godin Action Figure. NO joke.
Author: MSDN Archive Date: 12/30/2007
Scalable Partner Marketing Engines...
I'm opinionated. I guess every blogger is. :-) But I have particularly strong feelings about the...
Author: MSDN Archive Date: 12/26/2007
SuperCruncher and Citizen Marketer...
What's the holy grail of marketing? To not spend any money and have your customers do your marketing...
Author: MSDN Archive Date: 12/21/2007
Book Review: E-Myth Revisited
Michael Gerber's book The E-Myth Revisited offers up "an old Chinese proverb that says When you hear...
Author: MSDN Archive Date: 12/21/2007
The 4 year old test...
When you prepare a presentation, er performance, for any group, may I suggest this: Prep as if you...
Author: MSDN Archive Date: 12/21/2007
Building a Partner Community, Part 3...
When we talk about a "community" of partners and how we want them to market with us, we need to...
Author: MSDN Archive Date: 12/18/2007
Free Advertising to 13,000...
Here's the offer...help us redesign the masthead (pictured here) for our Public Sector Partners...
Author: MSDN Archive Date: 12/15/2007
Not Presentations, Performances...
Another way to make your events REMARKABLE? Think of them as PERFORMANCES. The Brand Autopsy blog...
Author: MSDN Archive Date: 12/13/2007
Book Review: Super Crunchers
We know a computer can beat a chess grandmaster. Can a computer more accurately predict how the...
Author: MSDN Archive Date: 12/13/2007
Building a Community That Builds...
The ideal scenario, IMHO, of a partner community is where the partners themselves are involved in...
Author: MSDN Archive Date: 12/12/2007
The LinkedIn Business...
People OFTEN ask me about the value of LinkedIn Here's a testimonial from a guy whose entire...
Author: MSDN Archive Date: 12/11/2007
URL Basics...
Your web address is the easiest way for someone to find you...so why make it difficult. I can't...
Author: MSDN Archive Date: 12/11/2007
Eco-Friendly Marketing...
An irate partner sent an email into Microsoft last week attacking us for sending out a " big plastic...
Author: MSDN Archive Date: 12/11/2007
Loyalty Doesn't Cost Much...
A big call out to Liberty Mutual for reminding me why they are my insurance company. I got this...
Author: MSDN Archive Date: 12/08/2007
Two-Way Webcasts and Co-Revolutionaries...
Webcasts are notoriously broadcast events. A hallmark of community building is that there be two-way...
Author: MSDN Archive Date: 12/08/2007
Positive Energy Blogging...
I'm going to re-devote this blog to positive energy. As Andy Sernovitz writes in "Cheer Up...
Author: MSDN Archive Date: 12/08/2007
Are MS bloggers' days numbered?
An interesting post: Is a muzzle being tightened around Microsoft bloggers?
Author: MSDN Archive Date: 12/08/2007
Best Buy-More on Details Matter
I think Best Buy is a pretty good store, so this isn't a rant, but a parable to demonstrate how,...
Author: MSDN Archive Date: 12/07/2007
Working in the Data Mine...
In building a Breadth business, one of the key things is to really dive into the data. With over...
Author: MSDN Archive Date: 12/06/2007
Events Drive the Business....
I have some data to back it up so I feel comfortable saying that, for most types of IT-related...
Author: MSDN Archive Date: 12/06/2007
Online Community and Online Conversations...
One of the risks that some perceive in terms of transparency and inviting the "community" in to help...
Author: MSDN Archive Date: 12/05/2007
Blogs in Plain English
These guys do great work. For others, see: On RSS: https://www.commoncraft.com/rss_plain_english On...
Author: MSDN Archive Date: 12/04/2007
PR in the Web 2.0 Era
I just love this post from Scoble about a more open, authentic, and honest approach to PR. One more...
Author: MSDN Archive Date: 12/04/2007
Building a Public Sector Partner Community, Part 2
A community needs to organize around something, or as Hugh MacLeod would say, "the social object."...
Author: MSDN Archive Date: 12/04/2007
Why A Blog...
Sometimes you make mistakes, but when you do, what do you learn from them? I've gotten a fair amount...
Author: MSDN Archive Date: 12/02/2007
Marketing Blocking and Tackling
Strategy is sexy. "Envisioning" is fun. Too often, though, marketers (hey, I'm guilty like everyone...
Author: MSDN Archive Date: 11/30/2007
Book Review: Bit Literacy
I didn't get a whole lot from Bit Literacy, but after 20 pages, I quickly realized why. It's not...
Author: MSDN Archive Date: 11/28/2007
Blogging ROI
Nice post from Avinash on how bloggers can measure the ROI of their activities. For people new to...
Author: MSDN Archive Date: 11/27/2007
Book Review: Linked
Originally, I thought Linked would be more thoughts along the lines of Never Eat Alone and the value...
Author: MSDN Archive Date: 11/24/2007
Misogyny, Misanthropy, Both, or Neither?
I saw this ad and thought, "how offensive to women, it implies they can be bought." (For more on my...
Author: MSDN Archive Date: 11/21/2007
Microsoft, Harley-Davidson, and Brand Passion
A few years ago, I went to Daytona Bike Week. The first time I saw it, I did a double-take. A guy...
Author: MSDN Archive Date: 11/19/2007
What role a portal?
One of the assets we have is the Microsoft Public Sector Partner Portal. My inclination is to make...
Author: MSDN Archive Date: 11/19/2007
Revolutionizing the Newsletter...
Most newsletters are boring, aren't they? As Mike Guzzo (on my team) says, "they are so 90's." Yet,...
Author: MSDN Archive Date: 11/14/2007
Book Review: Secrets of Consulting
I'm of the opinion that pretty much everyone in the "knowledge economy" is a consultant. What...
Author: MSDN Archive Date: 11/14/2007
Marketing in a Nutshell..
Don't let anyone ever tell you that marketing's job is to only deliver "qualified leads." That's...
Author: MSDN Archive Date: 11/13/2007