SuperCruncher and Citizen Marketer...

What's the holy grail of marketing?

To not spend any money and have your customers do your marketing for you.

I call them "raving fans." My buddies Jackie Huba and Ben McConnell call it "Citizen Marketers"

After reading Ian Ayres book, Super Crunchers, I visited the author's website and dropped him a note with a link to my book review (I've noticed that authors like that :-).

He responded that he was a fan of the Excel Add-In for Data Mining (which I love) so I brokered a call with the product developer/managers to give him a private demo of some of the newer features.

He was very impressed by what he saw. Very.

And he offered to put up links to it, show a demo, and, in general, be an evangelist for the product...in other words the holy grail.

And we're going to keep the conversation going with quarterly touchbases to help evolve the product.

Now that's collaborative product development.

Comments

• Anonymous
  December 21, 2007
  What's the holy grail of marketing? To not spend any money and have your customers do your marketing

• Anonymous
  March 12, 2008
  Community marketing in a nutshell: Find the people who are naturally interested in your product/service.

• Anonymous
  March 12, 2008
  Community marketing in a nutshell: Find the people who are naturally interested in your product/service