TrafficEstimate Data Object - Ad Insight

Defines an object that contains traffic estimates based on the campaign, ad group, and keyword criteria you specified when calling GetKeywordTrafficEstimates.

Syntax

XML

<xs:complexType name="TrafficEstimate" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="AverageCpc" type="xs:double" />
    <xs:element minOccurs="0" name="AveragePosition" type="xs:double" />
    <xs:element minOccurs="0" name="Clicks" type="xs:double" />
    <xs:element minOccurs="0" name="Ctr" type="xs:double" />
    <xs:element minOccurs="0" name="Impressions" type="xs:double" />
    <xs:element minOccurs="0" name="TotalCost" type="xs:double" />
  </xs:sequence>
</xs:complexType>

JSON

{
  "AverageCpc": DoubleValueHere,
  "AveragePosition": DoubleValueHere,
  "Clicks": DoubleValueHere,
  "Ctr": DoubleValueHere,
  "Impressions": DoubleValueHere,
  "TotalCost": DoubleValueHere
}

Elements

The TrafficEstimate object has the following elements: AverageCpc, AveragePosition, Clicks, Ctr, Impressions, TotalCost.

Element	Description	Data Type
AverageCpc	The estimated average CPC. The formula used to calculate the average CPC is (total cost / clicks).	double
AveragePosition	The estimated average position on the web page for ads that were delivered. Average position is deprecated and from March 31st, 2021 onwards this value is "0" (zero).	double
Clicks	The estimated number of clicks per week.	double
Ctr	The estimated CTR. The formula used to calculate the CTR is (clicks / impressions) * 100.	double
Impressions	The estimated number of impressions per week.	double
TotalCost	The estimated total cost per week.	double

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

KeywordEstimate