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KPIType Value Set - Ad Insight

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Defines the type of key performance indicator. At the account level, we support impression, click, spend, and conversion. At the campaign level, we support impression, click, and spend.

Syntax

<xs:simpleType name="KPIType" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="Impression">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">1</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="Click">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">2</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="Spend">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">3</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
    <xs:enumeration value="Conversion">
      <xs:annotation>
        <xs:appinfo>
          <EnumerationValue xmlns="http://schemas.microsoft.com/2003/10/Serialization/">4</EnumerationValue>
        </xs:appinfo>
      </xs:annotation>
    </xs:enumeration>
  </xs:restriction>
</xs:simpleType>

Values

The KPIType value set has the following values: Click, Conversion, Impression, Spend.

Value Description
Click Click metrics.
Conversion Conversion metrics.
Impression Impression metrics.
Spend Spend metrics.

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

PerformanceInsightsDetail