Increase engagement using alphanumeric SMS senders
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Sep 29, 2023 |
- | - |
Business value
With alphanumeric senders, you can now send one-way text messages to your customers using a custom string of letters or numbers, making it easier for customers to recognize that messages are from a trusted source. By using your brand or company name, you gain brand awareness, increase trust, and ultimately boost the overall effectiveness of your SMS marketing efforts.
Feature details
Improve your brand recognition by using your brand name instead of numbers for SMS messages.
- Include names as SMS senders for transactional and commercial SMS messages.
- Direct customers to your preference page to opt out of SMS messages.
See also
Add a sender number from an Infobip, LINK Mobility, Telesign, Twilio, or Vibes account (worldwide) (docs)