Further personalize journeys using custom events with entity references

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	-	-	Aug 1, 2023

Business value

Entity references for custom triggers enable greater personalization of messages sent to customers. Create entity references for custom events instead of adding multiple attributes manually, bypassing the previous limit of 29 attributes. For example, if you want to create a custom trigger that triggers a journey for all customers who purchased a specific product on your website, you can now capture the purchase event and the contents related to the SKU that was purchased. Instead of manually entering all attributes (with a maximum limit of 29) for the custom trigger, you can now add an entity reference to select as part of the custom trigger attribute definition.

Feature details

With entity references for custom triggers, you can now:

• Use custom triggers in journeys that use attributes tied to related Dataverse entities.
• Enable greater customization of messages sent to customers.
• Ensure attribute freshness.

See also

Initial trigger creation (docs)