Customize marketing strategies based on lead insights
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365, Power Platform, and Cloud for Industry release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | - | - | 
May 8, 2023 |
Business value
Leverage lead insights in real-time marketing to enhance your understanding of your audience's behavior and interests. Use past engagement data to make informed decisions and customize your marketing efforts according to your audience's specific needs and preferences.
Feature details
Lead insights in real-time marketing provide a holistic view of each lead's interactions with your marketing activities. This includes access to journey engagement history, encompassing past emails sent, opens, clicks, form submissions, and other relevant data.
- See how leads are engaging with your marketing activities and view a summary of the most important KPIs.
- View complete details of channel interactions for a selected lead, including a list of all email, text, and push notification messages sent to them, plus lists of all opens, clicks, bounces, and more.
- See which marketing forms the lead has visited and submitted, as well as the content of each submission.
