Communicate dates and times in a variety of formats

Important

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Enabled for Public preview Early access General availability
Admins, makers, marketers, or analysts, automatically Nov 15, 2022 - Dec 14, 2022

Business value

Marketing communications need to include date and time information for many reasons. Sometimes date and time information is essential, such as when you are scheduling a webinar or sharing an itinerary confirmation email. Other times, a date or time is required for driving action, such as an offer expiration or registration close date.

When working in multiple geographies and languages, communicating dates and times clearly requires using a format that matches the recipient's expectations. To make sure your customers always receive the correct information, real-time marketing supports a variety of date and time formats.

Feature details

Whenever dynamic text is defined using a "datetime" type attribute, an additional set of options becomes available to select a date/time format that is readable and consistent with the locale (language and region) of the audience. If desired, you can also change the locale and time zone to match the audience. The Marketing app then automatically converts the stored date/time to the selected time zone.

  • Formatting options allow you to present date and time, date only, or time only information.
  • The date/time option selection is available for each piece of dynamic text, not just for the email or journey designer.
  • The Marketing app remembers the last date/time format used and selects it automatically for the next piece of dynamic text, helping drive consistency.
  • Easily change the date and time format, allowing you to present different formats within the same email.

Screenshot shows date and time formats.

Screenshot shows locale and time zone options.

See also

Communicate dates and times in various formats (docs)