Use additional triggers to create customer journeys

Important

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Admins, makers, marketers, or analysts, automatically Mar 1, 2022 - Apr 27, 2022

Business value

Marketers can now use a set of out-of-the-box triggers to orchestrate the lifecycle of webinars (for example, trigger actions based on attendee interactions such as registration and cancellation) as well as Marketing forms. Using these triggers, marketers can start a journey when an attendee registers for a webinar, exit the journey when an attendee cancels their registration, and conduct other types of orchestration. In addition, marketers can orchestrate a journey when a Marketing form is submitted. For example, trigger a journey when a referral form is submitted.

Feature details

Marketers can use interactions from Marketing webinars as well as Marketing forms to orchestrate, branch, and personalize customer journeys. In addition, each interaction appears on the user's timeline.

The available triggers are:

  • Marketing Event Check-in Created: A check-in for a marketing event is created.
  • Marketing Event Registration Cancelled: A marketing event registration is canceled.
  • Marketing Event Registration Created: A marketing event registration is created.
  • Marketing Form Submitted: A marketing form is submitted.

Screenshot showing a dropdown list of the new out-of-the-box triggers for real-time marketing.

See also

Real-time marketing triggers - Business triggers (docs)