Gain more control over journey branching conditions through increased attribute support

Important

This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.

Enabled for	Public preview	Early access	General availability
Admins, makers, marketers, or analysts, automatically	-	-	Dec 1, 2021

Business value

Creating personalized journeys for customers based on their demographics and behaviors can help increase engagement. With this release, you can now create journey branches based on any attribute associated with the customer or event trigger that started the journey. In addition, for attributes based on date and time, you can create branches based on relative or partial dates.

Feature details

• Create branches based on all attributes associated with a contact or lead going through a journey, for example, "Check the marital status of the contact."
• Create branches based on all attributes associated with the event trigger that started the journey, for example if the journey is triggered by "incident created," you can now create branches based on all attributes of the "incident created" entity.
• Create branches based on relative and partial date checks, such as checking if a customer's birthday is this month or if their membership is up for renewal in the next 90 days.

This feature is only available in real-time marketing; it does not affect outbound marketing functionality.

See also

Attribute branch (docs)