AI-driven run-time channel optimization
Important
This content is archived and is not being updated. For the latest documentation, go to What's new in Dynamics 365 Marketing. For the latest release plans, go to Dynamics 365 and Microsoft Power Platform release plans.
| Enabled for | Public preview | Early access | General availability |
|---|---|---|---|
| Admins, makers, marketers, or analysts, automatically | 
Apr 30, 2021 |
- |
Aug 2, 2021 |
Business value
Your customers' preferences regarding the messaging channels they engage with and the kind of messages or actions that resonate with them vary. When marketers design a customer journey, they typically choose a single channel or message for a broad segment of customers, optimizing for certain customers, but leaving others behind. Dynamics 365 Marketing uses AI to pick the best channel and message for each customer that goes through a customer journey, without requiring you to make a design-time choice or define a complex set of conditions. By continuously learning from the way that customers engage with marketing campaigns, Dynamics 365 Marketing optimizes the journey to maximize the number of customers that reach the intended goal.
Feature details
- The AI model chooses the best channel to funnel the audience based on users' historical data, leading to higher goal attainment.
- The AI model selects the message that a customer is most likely to engage with based on historical data, leading to higher goal attainment. For example, if the journey goal is a cart checkout event, the AI can choose to send a reminder to checkout message and a promo code message based on what your customers usually engage with.
- Analytics provide a comparison view between journeys with AI applied versus journeys without AI.
This feature will be available in United States/Europe/United Kingdom/Australia geography in August, and Canada/Asia Pacific geography in October. Availability in other geographies will be communicated at a later date.