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AssetPerformanceReportColumn Value Set - Reporting

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|Defines the attributes and performance statistics columns that you can include in the AssetPerformanceReportRequest.

Note

AssetPerformanceReportColumn is currently in pilot.

Note

This report is currently in phase one, which means that ad level and asset group level performance data isn't available. Because the asset group level isn't supported yet, performance data from asset group assets (i.e. in Performance Max or Apps campaigns) will be filtered out if AdGroupId or AdGroupName are selected. The asset group data will be included in the aggregation at account and campaign levels.

Syntax

<xs:simpleType name="AssetPerformanceReportColumn" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:restriction base="xs:string">
    <xs:enumeration value="TimePeriod" />
    <xs:enumeration value="AccountId" />
    <xs:enumeration value="AccountName" />
    <xs:enumeration value="CampaignId" />
    <xs:enumeration value="CampaignName" />
    <xs:enumeration value="AdGroupId" />
    <xs:enumeration value="AdGroupName" />
    <xs:enumeration value="AssetId" />
    <xs:enumeration value="AssetContent" />
    <xs:enumeration value="AssetType" />
    <xs:enumeration value="AssetSource" />
    <xs:enumeration value="Impressions" />
    <xs:enumeration value="Clicks" />
    <xs:enumeration value="Ctr" />
    <xs:enumeration value="Spend" />
    <xs:enumeration value="VideoViews" />
    <xs:enumeration value="VideoViewsAt25Percent" />
    <xs:enumeration value="VideoViewsAt50Percent" />
    <xs:enumeration value="VideoViewsAt75Percent" />
    <xs:enumeration value="CompletedVideoViews" />
    <xs:enumeration value="VideoCompletionRate" />
  </xs:restriction>
</xs:simpleType>

Values

The AssetPerformanceReportColumn value set has the following values: AccountId, AccountName, AdGroupId, AdGroupName, AssetContent, AssetId, AssetSource, AssetType, CampaignId, CampaignName, Clicks, CompletedVideoViews, Ctr, Impressions, Spend, TimePeriod, VideoCompletionRate, VideoViews, VideoViewsAt25Percent, VideoViewsAt50Percent, VideoViewsAt75Percent.

Value Description
AccountId The Microsoft Advertising assigned identifier of an account.
AccountName The account name.
AdGroupId The Microsoft Advertising assigned identifier of an ad group.
AdGroupName The ad group name.
AssetContent The content of the asset. For text assets (e.g, headlines, descriptions), this is the asset text. For image assets, this is the image URL.
AssetId The Microsoft Advertising assigned identifier of an asset.
AssetSource A string, which is either "Advertiser Provided" or "Autogenerated", which indicates the source of the asset.
AssetType A string that indicates the role this asset plays in the ad (e.g, Headline, Description, Call to Action, Image).
CampaignId The Microsoft Advertising assigned identifier of a campaign.
CampaignName The campaign name.
Clicks Clicks are what you pay for. Clicks typically include a customer clicking an ad on a search results page or on a website on the search network. Clicks can also come from other sources (for example, spiders, robots, and test servers). For more information, see Microsoft Advertising click measurement: description of methodology.
CompletedVideoViews Reserved.
Ctr The click-through rate (CTR) is the number of times an ad was clicked, divided by the number of times the ad was shown (impressions). For example, if your ads got 50 clicks given 2,348 impressions, your CTR is 2.13 (%). The formula for calculating CTR is (Clicks / Impressions) x 100.
Impressions The number of times an ad has been displayed on search results pages. Without impressions there are no clicks or conversions
Spend The cost per click (CPC) summed for each click.
TimePeriod The time period of each report row. You may not include this column if the?Aggregation?element of the request object is set to Summary. For more information, see Time Period Column.
VideoCompletionRate Completed video views divided by total number of impressions.
VideoViews The number of times a potential customer watched the video in its entirety.
VideoViewsAt25Percent The number of times a user completed at least 25% of the video (measured directly).
VideoViewsAt50Percent The number of times a user completed at least 50% of the video (measured directly).
VideoViewsAt75Percent The number of times a user completed at least 75% of the video (measured directly).

Requirements

Service: ReportingService.svc v13
Namespace: https://bingads.microsoft.com/Reporting/v13

Used By

AssetPerformanceReportRequest