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TargetSettingDetail Data Object - Campaign Management

  • Article

Determines whether you want to use the "target and bid" option or the "bid only" target option for the criterion type group.

<xs:complexType name="TargetSettingDetail" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="CriterionTypeGroup" type="tns:CriterionTypeGroup" />
    <xs:element minOccurs="0" name="TargetAndBid" type="xs:boolean" />
  </xs:sequence>
</xs:complexType>

Elements

The TargetSettingDetail object has the following elements: CriterionTypeGroup, TargetAndBid.

Element Description Data Type
CriterionTypeGroup The criterion type group that you want to set either the "target and bid" option or the "bid only" target option.

If the Campaign Type is set to Audience, the supported values are Age, Audience, CompanyName, Gender, Industry, and JobFunction. Otherwise the only value currently supported for other campaign types e.g., Search is Audience. For more details see the Remarks below.

Add: Required
Update: Required		 CriterionTypeGroup
TargetAndBid Determines whether you want to use the "target and bid" option or the "bid only" target option for the criterion type group. A value of True corresponds to the "target and bid" option, and in this case we will only deliver ads to people who meet at least one of your criteria, while letting you make bid adjustments for specific criteria. A value of False corresponds to the "bid only" option, and in this case we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for specific criteria.

Add: Required
Update: Required		 boolean

Remarks

If the Campaign Type is set to Audience, the supported values are Age, Audience, CompanyName, Gender, Industry, and JobFunction. Otherwise the only value currently supported for other campaign types e.g., Search campaigns is "Audience". In other words, the "target and bid" option for the Audience criterion type is supported with all campaign types, whereas the "target and bid" option for Age, CompanyName, Gender, Industry, and JobFunction criterion groups is only supported with the Audience campaign type.

Note

Do not confuse the Audience campaign type with the Audience criterion type group name.

Criterion Type Group Supported Campaigns Description
Age Audience If you set TargetAndBid true for age criterions, we will only deliver ads to people who meet at least one of your age criteria, while letting you make bid adjustments for specific age ranges. This setting ensures that the people seeing your ads meet your age criteria.

If you set TargetAndBid false for age criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to Age, we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for specific age ranges. This setting lets you bid more (or less) aggressively for the people who meet specific age criteria, without restricting your ads to those people.
Audience All If you set TargetAndBid true for audience criterions, we will only deliver ads to people included in the audience, with the option to change the bid amount. Ads will only show to people included in the audience.

If you set TargetAndBid false for audience criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to Audience, we will show ads to people searching for your ad, with the option to change the bid amount for people included in the audience. Ads can show to everyone but the bid adjustment will apply to people included in the audience.
CompanyName Audience If you set TargetAndBid true for company name criterions, we will only deliver ads to people who meet at least one of your company criteria, while letting you make bid adjustments for specific companies. This setting ensures that the people seeing your ads meet your company criteria.

If you set TargetAndBid false for company name criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to CompanyName, we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for specific companies. This setting lets you bid more (or less) aggressively for the people who meet specific company criteria, without restricting your ads to those people.
Gender Audience If you set TargetAndBid true for gender criterions, we will only deliver ads to people who meet your gender criteria, while letting you make bid adjustments for a specific gender. This setting ensures that the people seeing your ads meet your gender criteria.

If you set TargetAndBid false for gender criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to Gender, we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for a specific gender. This setting lets you bid more (or less) aggressively for the people who meet specific gender criteria, without restricting your ads to those people.
Industry Audience If you set TargetAndBid true for industry criterions, we will only deliver ads to people who meet at least one of your industry criteria, while letting you make bid adjustments for specific industries. This setting ensures that the people seeing your ads meet your industry criteria.

If you set TargetAndBid false for industry criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to Industry, we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for specific industries. This setting lets you bid more (or less) aggressively for the people who meet specific industry criteria, without restricting your ads to those people.
JobFunction Audience If you set TargetAndBid true for job function criterions, we will only deliver ads to people who meet at least one of your job function criteria, while letting you make bid adjustments for specific job functions. This setting ensures that the people seeing your ads meet your job function criteria.

If you set TargetAndBid false for job function criterions, or if no TargetSettingDetail object exists with the CriterionTypeGroup set to JobFunction, we will deliver ads to everyone who meets your other targeting criteria, while letting you make bid adjustments for specific job functions. This setting lets you bid more (or less) aggressively for the people who meet specific job function criteria, without restricting your ads to those people.

Requirements

Service: CampaignManagementService.svc v13
Namespace: https://bingads.microsoft.com/CampaignManagement/v13

Used By

TargetSetting