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KeywordEstimatedBid Data Object - Ad Insight

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Defines an object that contains the keyword and the estimated bid value for each match type.

Note

The estimates are not a prediction or guarantee of future performance.

<xs:complexType name="KeywordEstimatedBid" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="Keyword" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="EstimatedBids" nillable="true" type="tns:ArrayOfEstimatedBidAndTraffic" />
  </xs:sequence>
</xs:complexType>

Elements

The KeywordEstimatedBid object has the following elements: EstimatedBids, Keyword.

Element Description Data Type
EstimatedBids A list of EstimatedBidAndTraffic data objects that contains the suggested bid value for the keyword and match type. If there is data available for the keyword, the EstimatedBidAndTraffic object will provide an estimated bid value. Otherwise, if no data is available the EstimatedBids element will be null.

Each object also contains estimates of clicks, average cost per click (CPC), impressions, click-through rate (CTR), and total cost given the suggested bid.

If there is no data available for a match type, the array will not include estimates for the match type.

Some returned elements of the EstimatedBidAndTraffic may be NULL.		 EstimatedBidAndTraffic array
Keyword The keyword to which the estimates apply. string

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

GetEstimatedBidByKeywords
KeywordIdEstimatedBid