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KeywordDemographic Data Object - Ad Insight

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Defines an object that contains the device, age and gender of the user who entered the search query, if known.

<xs:complexType name="KeywordDemographic" xmlns:xs="http://www.w3.org/2001/XMLSchema">
  <xs:sequence>
    <xs:element minOccurs="0" name="Device" nillable="true" type="xs:string" />
    <xs:element minOccurs="0" name="EighteenToTwentyFour" type="xs:double" />
    <xs:element minOccurs="0" name="TwentyFiveToThirtyFour" type="xs:double" />
    <xs:element minOccurs="0" name="ThirtyFiveToFourtyNine" type="xs:double" />
    <xs:element minOccurs="0" name="FiftyToSixtyFour" type="xs:double" />
    <xs:element minOccurs="0" name="SixtyFiveAndAbove" type="xs:double" />
    <xs:element minOccurs="0" name="AgeUnknown" type="xs:double" />
    <xs:element minOccurs="0" name="Female" type="xs:double" />
    <xs:element minOccurs="0" name="Male" type="xs:double" />
    <xs:element minOccurs="0" name="GenderUnknown" type="xs:double" />
  </xs:sequence>
</xs:complexType>

Elements

The KeywordDemographic object has the following elements: AgeUnknown, Device, EighteenToTwentyFour, Female, FiftyToSixtyFour, GenderUnknown, Male, SixtyFiveAndAbove, ThirtyFiveToFourtyNine, TwentyFiveToThirtyFour.

Element Description Data Type
AgeUnknown Not used. double
Device The device of the user who entered the search query. string
EighteenToTwentyFour The percentage of time that users 18 through 24 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0. double
Female The percentage of time that female users searched for the keyword. The value is specified in the range 0.0 through 1.0. double
FiftyToSixtyFour The percentage of time that users 50 through 64 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0. double
GenderUnknown Not Used. double
Male The percentage of time that male users searched for the keyword. The value is specified in the range 0.0 through 1.0. double
SixtyFiveAndAbove The percentage of time that users 65 years of age or older searched for the keyword. The value is specified in the range 0.0 through 1.0. double
ThirtyFiveToFourtyNine The percentage of time that users 35 through 49 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0. double
TwentyFiveToThirtyFour The percentage of time that users 25 through 34 years of age searched for the keyword. The value is specified in the range 0.0 through 1.0. double

Requirements

Service: AdInsightService.svc v13
Namespace: https://bingads.microsoft.com/AdInsight/v13

Used By

KeywordDemographicResult