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How to create and assign app protection policies

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Learn how to create and assign Microsoft Intune app protection policies (APP) for users of your organization. This article also describes how to make changes to existing policies.

Before you begin

App protection policies can apply to apps running on devices that may or may not be managed by Intune. For a more detailed description of how app protection policies work and the scenarios that are supported by Intune app protection policies, see App protection policies overview.

The choices available in app protection policies (APP) enable organizations to tailor the protection to their specific needs. For some, it may not be obvious which policy settings are required to implement a complete scenario. To help organizations prioritize mobile client endpoint hardening, Microsoft has introduced taxonomy for its APP data protection framework for iOS and Android mobile app management.

The APP data protection framework is organized into three distinct configuration levels, with each level building off the previous level:

  • Enterprise basic data protection (Level 1) ensures that apps are protected with a PIN and encrypted and performs selective wipe operations. For Android devices, this level validates Android device attestation. This is an entry level configuration that provides similar data protection control in Exchange Online mailbox policies and introduces IT and the user population to APP.
  • Enterprise enhanced data protection (Level 2) introduces APP data leakage prevention mechanisms and minimum OS requirements. This is the configuration that is applicable to most mobile users accessing work or school data.
  • Enterprise high data protection (Level 3) introduces advanced data protection mechanisms, enhanced PIN configuration, and APP Mobile Threat Defense. This configuration is desirable for users that are accessing high risk data.

To see the specific recommendations for each configuration level and the minimum apps that must be protected, review Data protection framework using app protection policies.

If you're looking for a list of apps that have integrated the Intune SDK, see Microsoft Intune protected apps.

For information about adding your organization's line-of-business (LOB) apps to Microsoft Intune to prepare for app protection policies, see Add apps to Microsoft Intune.

App protection policies for iOS/iPadOS and Android apps

When you create an app protection policy for iOS/iPadOS and Android apps, you follow a modern Intune process flow that results in a new app protection policy. For information about creating app protection policies for Windows apps, see App protection policy settings for Windows.

Create an iOS/iPadOS or Android app protection policy

  1. Sign in to the Microsoft Intune admin center.
  2. Select Apps > App protection policies. This selection opens the App protection policies details, where you create new policies and edit existing policies.
  3. Select Create policy and select either iOS/iPadOS or Android. The Create policy pane is displayed.
  4. On the Basics page, add the following values:
Value Description
Name The name of this app protection policy.
Description [Optional] The description of this app protection policy.

Screenshot of the Basics page of the Create policy pane

  1. Click Next to display the Apps page.
    The Apps page allows you to choose which apps should be targeted by this policy. You must add at least one app.

    Value/Option Description
    Target policy to In the Target policy to dropdown box, choose to target your app protection policy to All Apps, Microsoft Apps, or Core Microsoft Apps.

    • All Apps includes all Microsoft and partner apps that have integrated the Intune SDK.
    • Microsoft Apps includes all Microsoft apps that have integrated the Intune SDK.
    • Core Microsoft Apps includes the following apps: Microsoft Edge, Excel, Office, OneDrive, OneNote, Outlook, PowerPoint, SharePoint, Teams, To Do, and Word.

    Next, you can select View a list of the apps that will be targeted to view a list of the apps that will be affected by this policy.
    Public apps If you don't want to select one of the predefined app groups, you can choose to target individual apps by selecting Selected apps in the Target policy to dropdown box. Click Select public apps to select public apps to target.
    Custom apps If you don't want to select one of the predefined app groups, you can choose to target individual apps by selecting Selected apps in the Target policy to dropdown box. Click Select custom apps to select custom apps to target based on a Bundle ID. You cannot choose a custom app when also targeting the options All Apps, Microsoft Apps, or Core Microsoft Apps in the same policy.

    The app(s) you have selected will appear in the public and custom apps list.

    Note

    Public apps are supported are apps from Microsoft and partners that are commonly used with Microsoft Intune. These Intune protected apps are enabled with a rich set of support for mobile application protection policies. For more information, see Microsoft Intune protected apps. Custom apps are LOB apps that have been integrated with the Intune SDK or wrapped by the Intune App Wrapping Tool. For more information see Microsoft Intune App SDK Overview and Prepare line-of-business apps for app protection policies.

  2. Click Next to display the Data protection page.
    This page provides settings for data loss prevention (DLP) controls, including cut, copy, paste, and save-as restrictions. These settings determine how users interact with data in the apps that this app protection policy applies.

    Data protection settings:

  3. Click Next to display the Access requirements page.
    This page provides settings to allow you to configure the PIN and credential requirements that users must meet to access apps in a work context.

    Access requirements settings:

  4. Click Next to display the Conditional launch page.
    This page provides settings to set the sign-in security requirements for your app protection policy. Select a Setting and enter the Value that users must meet to sign in to your company app. Then select the Action you want to take if users don't meet your requirements. In some cases, multiple actions can be configured for a single setting.

    Conditional launch settings:

  5. Click Next to display the Assignments page.
    The Assignments page allows you to assign the app protection policy to groups of users. You must apply the policy to a group of users to have the policy take effect.

  6. Click Next: Review + create to review the values and settings you entered for this app protection policy.

  7. When you're done, click Create to create the app protection policy in Intune.

    Tip

    These policy settings are enforced only when using apps in the work context. When end users use the app to do a personal task, they aren't affected by these policies. Note that when you create a new file it is considered a personal file.

    Important

    It can take time for app protection policies to apply to existing devices. End users will see a notification on the device when the app protection policy is applied. Apply your app protection policies to devices before applying condidtional access rules.

End users can download the apps from the App store or Google Play. For more information, see:

Change existing policies

You can edit an existing policy and apply it to the targeted users. For more information on the policy delivery timing see, Understand App Protection Policy delivery timing.

To change the list of apps associated with the policy

  1. In the App protection policies pane, select the policy you want to change.

  2. In the Intune App Protection pane, select Properties.

  3. Next to the section titled Apps, select Edit.

  4. The Apps page allows you to choose which apps should be targeted by this policy. You must add at least one app.

    Value/Option Description
    Public apps In the Target policy to dropdown box, choose to target your app protection policy to All public apps, Microsoft Apps, or Core Microsoft Apps. Next, you can select View a list of the apps that will be targeted to view a list of the apps that will be affected by this policy.

    If needed, you can choose to target individual apps by clicking Select public apps.

    Custom apps Click Select custom apps to select custom apps to target based on a Bundle ID.

    The app(s) you have selected will appear in the public and custom apps list.

  5. Click Review + create to review the apps selected for this policy.

  6. When you're done, click Save to update the app protection policy.

To change the list of user groups

  1. In the App protection policies pane, select the policy you want to change.

  2. In the Intune App Protection pane, select Properties.

  3. Next to the section titled Assignments, select Edit.

  4. To add a new user group to the policy, on the Include tab choose Select groups to include, and select the user group. Choose Select to add the group.

  5. To exclude a user group, on the Exclude tab choose Select groups to exclude, and select the user group. Choose Select to remove the user group.

  6. To delete groups that were added previously, on either the Include or Exclude tabs, select the ellipsis (...) and select Delete.

  7. Click Review + create to review the user groups selected for this policy.

  8. After your changes to the assignments are ready, select Save to save the configuration and deploy the policy to the new set of users. If you select Cancel before you save your configuration, you'll discard all changes you've made to the Include and Exclude tabs.

To change policy settings

  1. In the App protection policies pane, select the policy you want to change.

  2. In the Intune App Protection pane, select Properties.

  3. Next to the section corresponding to the settings you want to change, select Edit. Then change the settings to new values.

  4. Click Review + create to review the updated settings for this policy.

  5. Select the Save to save your changes. Repeat the process to select a settings area and modify and then save your changes, until all your changes are complete. You can then close the Intune App Protection - Properties pane.

Target app protection policies based on device management state

In many organizations, it's common to allow end users to use both Intune Mobile Device Management (MDM) managed devices, such as corporate owned devices, and unmanaged devices protected with only Intune app protection policies. Unmanaged devices are often known as Bring Your Own Devices (BYOD).

Because Intune app protection policies target a user's identity, the protection settings for a user can apply to both enrolled (MDM managed) and nonenrolled devices (no MDM). Therefore, you can target an Intune app protection policy to either Intune enrolled or unenrolled iOS/iPadOS and Android devices using filters. For more information on creating filters see, Use filters when assigning policies . You can have one protection policy for unmanaged devices in which strict data loss prevention (DLP) controls are in place, and a separate protection policy for MDM managed devices, where the DLP controls may be a little more relaxed. For more information how this works on personal Android Enterprise devices, see App protection policies and work profiles.

To use these filters when assigning policies, browse to Apps > App protection policies in the Intune admin center, and then select Create policy. You can also edit an existing app protection policy. Navigate to the Assignments page and select Edit filter to include or exclude filters for the assigned group.

Device Management types

Important

Microsoft Intune is ending support for Android device administrator management on devices with access to Google Mobile Services (GMS) on December 31, 2024. After that date, device enrollment, technical support, bug fixes, and security fixes will be unavailable. If you currently use device administrator management, we recommend switching to another Android management option in Intune before support ends. For more information, see Ending support for Android device administrator on GMS devices.

  • Unmanaged: For iOS/iPadOS devices, unmanaged devices are any devices where either Intune MDM management or a 3rd party MDM/EMM solution doesn't pass the IntuneMAMUPN key. For Android devices, unmanaged devices are devices where Intune MDM management hasn't been detected. This includes devices managed by third-party MDM vendors.
  • Intune managed devices: Managed devices are managed by Intune MDM.
  • Android device administrator: Intune-managed devices using the Android Device Administration API.
  • Android Enterprise: Intune-managed devices using Android Enterprise Work Profiles or Android Enterprise Full Device Management.
  • Android Enterprise corporate-owned dedicated devices with Microsoft Entra shared device mode: Intune-managed devices using Android Enterprise dedicated devices with Shared device mode.
  • Android (AOSP) user-associated devices: Intune-managed devices using AOSP user-associated management.
  • Android (AOSP) userless devices: Intune-managed devices using AOSP userless devices. These devices also leverage Microsoft Entra shared device mode.

On Android, Android devices will prompt to install the Intune Company Portal app regardless of which Device Management type is chosen. For example, if you select 'Android Enterprise' then users with unmanaged Android devices will still be prompted.

For iOS/iPadOS, for the Device Management type to be enforced to Intune managed devices, additional app configuration settings are required. These settings communicate with the APP (App Protection Policy) service to indicate that the app is managed. Therefore, the APP settings will not apply until you deploy the app configuration policy. The following are the app configuration settings:

Important

Starting with Intune's September (2409) service release, the IntuneMAMUPN, IntuneMAMOID, and IntuneMAMDeviceID app configuration values will be automatically sent to managed applications on Intune enrolled iOS devices for the following apps: Microsoft Excel, Microsoft Outlook, Microsoft PowerPoint, Microsoft Teams and Microsoft Word. Intune will continue to expand this list to include additional managed apps.

If these values aren't configured correctly for iOS devices, there is a possibility of either the policy not getting delivered to the app or the wrong policy is delivered. For more information, see Support tip: Intune MAM users on iOS/iPadOS userless devices may be blocked in rare cases.

Policy settings

To see a full list of the policy settings for iOS/iPadOS and Android, select one of the following links:

Next steps

Monitor compliance and user status

See also