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Microsoft Monetize - Universal ID support

This page summarizes the Universal IDs supported by Microsoft Monetize. All integrations are with a Universal ID solution provider (not facilitated by Microsoft), and Microsoft Publisher Enablement is not necessary. Universal IDs supported by our SSP are passed to DSP bidders by default.

Supported Universal IDs

ID Solution Source Name Supported Endpoint Support level Frequency Capping Capabilities Audience Onboarding/Activation Capabilities
Criteo criteo.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
Unified ID 1.0 (aka TradeDesk ID, TTID) adserver.org AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)**
NetID netid.de AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Full support (SSP + DSP support)* Yes Yes
LiveRamp RampID liveramp. com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Full support (SSP + DSP support)* Yes Yes
UID2.0 uidapi.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
UID2.0 via LiveRamp

Note: Reach out to a Microsoft Monetize representative to enable UID2.0 via Liveramp.
uidapi.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
HadronID (Audigent) audigent. com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
Publink (Epsilon) epsilon.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
ID5 id5-sync. com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
sharedID pubcid.org AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
EUID euid.eu AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
Yahoo Connect yahoo.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
Utiq utiq.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough (SSP support Only)** No No
Panorama ID crwdcntrl.net AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap Passthrough SSP support only** No No
Utiq MartechPass utiq-mtp.com AST (ut/v3), prebid.js (ut/v3/prebid), openrtb, ptv, ssptv, vmap, ssvmap This ID is used as a publisher first-party ID, not as a cross-publisher universal ID. Monetize member approval and enablement is required to use this ID. Please reach out to your Monetize account manager if interested. Requires enablement Requires enablement

Note

  • Email your ID solution provider and Microsoft Representative to enable Universal IDs, such as RampID, in LLD.

  • *Full support (SSP + DSP support): The ID is supported in both Microsoft Monetize and Microsoft Invest. This means Microsoft Invest buyers can use the ID for audience segments, frequency and recency caps, and attribution.

  • **Passthrough (SSP support Only): The ID is only supported in Microsoft Monetize. This means that the identifier is not used by Microsoft Invest for frequency/recency capping, segments, and attribution, but the identifier is passed on to third-party Bidders/DSPs that may support these capabilities.