Selling deals

As a seller, you can use deals to provide buyers special access to your inventory and/or data. For example, a deal might provide preferential pricing on inventory, access to exclusive inventory, reduced competition on inventory, or other opportunities.

Use the links below to get started.

• Negotiate Deals with Buyers

  Negotiate custom deals with both Microsoft Advertising buyers and external demand partners.

• Create a Custom Deal

  Follow step-by-step instructions to create a custom deal.

• Override Ad Quality Settings on a Deal

  Configure your deal to ignore the usual ad quality settings for one or more creative attributes.

• Deal Best Practices for Sellers

  Learn best practices for using deal features.

• Manage Your Deals with Buyers

  Use the Deals screen to view the details of all your existing deals, monitor each deal's health, trigger detailed reports, edit or cancel deals, and create new deals.

• Sell-Side Reporting on Deals

  Run various reports to analyze how your deals are performing.

• Deal Auction Mechanics

  Learn how the different types of deal auctions (open or private) work.

• Deals FAQ

  Review common questions about deals.