Role capabilities
Roles capabilities define the accesses and privileges to different functions that are allowed for a custom role in the Microsoft Advertising system.
Permissions are categorized into several related capabilities. The capabilities available will vary depending on the functionality available to your Network. The capabilities define the accesses and privileges to different functions for a custom role. (Note that not all capabilities are applicable to every customer).
Role Type | Description |
---|---|
Advertisers | Advertiser capabilities allow you to control access to advertisers and their related insertion orders, line items, campaigns, creatives, and so on. (Note that some roles, such as "Global..." roles, are not applicable to all customers). |
Apps | These capabilities allow you to determine what type of access your users have to the Apps Marketplace. |
Mediation | Mediation capabilities determine access to creating and viewing bids and viewing ad network data. |
Network | Network role capabilities can include anything having to do with managing or viewing details for your entire network. These capabilities can include the following: - Supply and demand partner information - Inventory forecasting - Domain app lists - Key/value targeting - Ad quality - Creative templates - Various tools and utilities - User management - Yield management - Reporting |
Other | Manage miscellaneous capabilities such as ad server lists and the Trader Home screen. |
Partners | Depending on your Network's features, partner roles can include managing partners, deals, and packages. |
Publishers | Publisher capabilities allow you to control access to publishers and their related placement groups and placements, as well as ad quality rules, YM floor rules, and publisher reporting. You can also control access to various dashboards, including the Prebid dashboard and the Microsoft Advertising Monetize dashboard. |