Partnership Details screen - Buyer view
On the Partnership details screen you can review and manage your relationship with a specific seller. You can track overall spend trends, view your top brands on the seller's inventory, view the seller's top publishers from whom you have purchased inventory, view active and pending deals, and communicate with the seller to negotiate a deal.
Getting to the Partnership Details screen
To reach this screen, select Partners > Partner Center.
Switching to seller mode
If you are a network that also represents sellers, the Buyers and Sellers tabs display. Click Sellers to view the Partner Center as a buyer looking for sellers.
Viewing seller contact info and description
Click on a seller and click Show Profile to view profile information the seller has provided, including the main contact's name, phone number, email address, and a description of their business. You can contact the seller directly by sending a message within the Activity Stream. For more information about the Activity Stream, see the Communicating with the Seller section below.
Note
If the seller has not entered their contact's name, phone number, email address, or a description of their business, then this information will not be available.
Viewing your performance on the seller's inventory
Click on a seller to view statistics about how your ad campaigns are performing on the seller's inventory. These statistics update every 24 hours.
Note
If you have not purchased any inventory from the seller, there will be no information to display in the dashboard.
Spend
A graph displays spend from all transactions between you and the seller within the last 30 days. You can use this graph to monitor your activity on the seller's inventory. If you are targeting an active deal, this graph can help give you insight into the deal's effectiveness. Since the spend displayed here reflects all transactions, this graph will not help you keep track of the spend from a specific deal.
There is a data point for every day. Hover over a data point to see the date it represents and the spend amount for that day.
Spend by top publishers
A table lists the seller's top publishers from whom you have purchased inventory, listed in order from most to least spend. This information tells you which of the seller's publishers you are performing best on.
Communicating with the seller
In the Activity Stream, the Messages tab shows messages between you and the seller along with the number of days since the message was posted. You can use the Activity Stream to introduce yourself to a new seller, request changes to your eligibility, allowed payment types, and targeting access, or discuss why your targeting access isn't working for you.
In this section you can:
- Send a message: Send the seller a message by typing into the field at the top of the section, and then clicking Post. When you post a new message, the system sends a notification to the contact in the seller's profile.
- View last update information: Text at the top of the section willnote when the Activity Stream was last updated.
- Hide Activity Stream: Click the Hide Activity Stream icon ("<") to collapse the section and provide more working space.
Click on the Notifications tab in the Activity Stream to view system messages.
View your settings for the seller
The seller eligibility and inventory trust settings display in the My Settings for {Seller Name} section. For more information on seller eligibility and inventory trust settings, see Set Seller Defaults.
Note
- Inventory trust settings only apply to standard line item targeting.
- If you do not set custom settings for the seller, your default settings will apply. For more information on setting default settings, see Set Seller Defaults.
View the seller's settings for you
The My Eligibility, Allowed Payment Types, and Targeting Access settings the seller has set for you display in the {Seller Name} Settings for Me section. The Targeting Access settings show you what the seller has exposed or hidden and include the following:
- URLs - If domains are exposed, you can more easily target the seller's inventory using allowlists. For more information on targeting URLs, see Domain Targeting.
- Categories (Universal) or Categories (Custom) - If Universal or Custom Categories are exposed, you can more easily target via categories. For more information on targeting content categories, see Content Category Targeting.
- Age or Gender - If age or gender information is exposed, you can target via those demographics. For more information on targeting age or gender, see Demography Targeting.
- Placements or Publishers - If placements or publishers are exposed, you can more easily directly target a placement or publisher. For more information on targeting specific placements or publishers, see Direct Inventory Targeting (ALI) and Direct Inventory Targeting.
Editing partner settings
Click Edit in the My Settings for {Seller Name} section to manage the inventory trust settings you have set for the seller. For step-by-step instructions on editing a seller's settings, see Edit Seller Defaults.
Note
- Inventory trust settings only apply to standard line item targeting.
- If you do not set custom settings for the seller, your default settings will apply. For more information on setting default settings, see Set Seller Defaults.
Viewing deals
Deals displays the number of deals available to you from the seller. Click the number to display current and past deals from the seller. Each deal displays with additional details, see Manage Your Deals with Sellers for more information.
Edit a deal
If you would like to make changes to a deal, send the seller a message to discuss your needs (see the Communicating with the Seller section below). The seller can then edit the deal.
Reporting on deals
You can run a report to see how your deals are performing. See Buy-Side Reporting on Deals for more information.
Requesting a custom deal
If you see a package in the Package Marketplace that interests you but needs some modification, you can send the seller a message with your request. Click Request a Custom Deal, explain your need, and then click Submit to post your message in the Activity Stream on the Partner Details page (Partners > Partner Center). Use the Activity Stream to continue your negotiation with the seller. If the seller agrees to the change you requested, you will need to generate a deal from a package (see below). The seller will then modify your deal to meet your needs.
Generating a deal from a package
If you are interested in the packaged inventory, you can generate deals between you and the seller. Click Add to Cart near the desired packages, then click Get Deals to create deals that you can target. For step-by-step instructions, see Get Deals from Seller Packages.
Targeting a deal from the Packages tab
If you generated a deal from a package, your deal ID is displayed in the Selected Packages section, see Get Deals from Seller Packages for more information.
To target a deal:
- For Augmented Line Items, target deals using line item deal targeting. For more information, see Deal Targeting (ALI).
- For Standard Line Items, click Target now! to instantly create a new campaign targeting the deal or to add the deal to an existing campaign. For complete step-by-step instructions on setting up your campaign, see Create a Deal Campaign.