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Floor rule

A floor can be thought of as the minimum price a network or publisher would like to receive for a creative. Floor Rule name is the name configured for the Yield Management floor that caused the block. Drill down of this feature shows the impact on specific buyers.

Note

We recommend reviewing floors (at least quarterly) so that they are set at parity with other SSP platforms for the same supply.

Filter

Clicking on Filter next to Floor Rules opens a small window with the following fields:

Filter Description
Floor rule Minimum price a network or publisher like to receive for a creative.
Media type Native, Banner or Video creative
Placement Group Is part of the inventory structure and can be used to group placements within a publisher.
Publisher An object within our system to group inventory, normally by publication.

Steps to make changes in the graph and the table that follows it:

  1. The filter has features specific to Floor Rules.
  2. Clicking on Apply updates the graph and the table that appears after that.
  3. The graph is configurable so you can choose what you want to plot on the graph, whether it is Blocked Bid Opportunity, Error Count or Avg CPM.
  4. You can group the data on the basis of Publisher, Floor Rule, Media type or Placement group.
  5. You can also select how you want the graph to be displayed whether as a Bar chart or a time series Area chart.
  6. Hovering on the chart will give you information on the chart at that position.
  7. The chart helps you quickly examine issues in aggregate to decide where to focus.

The floor rules chart

The chart enables comparison by floor along with other general dimensions seen in ad quality.

Overview

There are three dropdowns under Overview. Selection in these dropdowns will decide the appearance of the chart.

Dropdown Description
Compare relative scale and observe trends View as Bar chart to compare how the metrics compare between the grouping you have selected. You can view as Area chart to see how the groupings changed over time. It specifies if there are spikes or consistent behaviour.
How you want the data grouped Focuses on how you want the data to be grouped. Grouping can be done on the basis of Publisher, Floor Rule, Media type or Placement group.
Which metric is of interest To get the metric of interest, choose between Blocked Bid Opportunity, Error Count and Avg CPM.

Floor rules

Floor Rules enables you to view the floors with the biggest impacting blocks and how much this is changing week over week. The Floor Rules table have columns listed in the table below:

Field Description
% Δ Blocked Bid Opportunity The percentage change in the total value of blocked bids over the selected time range.
Avg CPM The average CPM of the bid rejections.
Blocked Bid Opportunity The total value of blocked bids within the selected time range.
Buyer The Microsoft Advertising member seat that submitted the bid.
Error Count The total number of bid rejections resulting from Ad Quality Rules.
Issue Issues for a buyer on specific publishers.
Publisher An object within our system to group inventory, normally by publication.
Δ Blocked Bid Opportunity The change in the total value of blocked bids over the selected time range.

Note

Click on any row to zoom into more contextual details on the block.

Floor rule information

Floor Rule Information enables you to view the settings for this floor rule.

History chart

History chart enables you to visualize the trends for Blocked Bid Opportunity, Error Count and CPM.

Buyers table

Buyers table tells you who are the buyers most impacted by these blocks. It shows if there is an opportunity to speak with buyers and offer deals with more guided pricing terms.