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Microsoft Monetize - External DSPs using buyer seat IDs

Not every buyer seat ID that you'll see when creating deals is currently eligible for deal creation. Before you create a custom deal with an external DSP using buyer seat IDs, you should check the Buyer Seat Migration Status reference table and communicate with the buyer to ensure you're using the correct IDs.

The following DSPs have either fully or partially migrated to use buyer seat ID bidding on Microsoft Advertising, or they're in the process of migrating. When you set up a custom deal, you will see a combination of Microsoft Advertising member IDs and seat IDs when selecting a buyer.

Before you try to set up a deal using a buyer seat ID, please use the Seat ID Deal Status column in the table to verify eligibility. If your external DSP is marked Not Eligible, you should continue to set up deals using the Microsoft Advertising member ID.

Note

External DSPs not identified in this table have not yet migrated to buyer seat IDs.

For more information, see Understanding Buyer Seat IDs.

Bidder ID Bidder Name Buyer Seat Status Deal Support Type
8 MediaMath Using Seats Seats
18 Zeta DSP Using Seats Members & Seats
20 Amobee (Nexxen) Using Seats Seats
34 Epsilon Using Seats Members & Seats
44 Quantcast Using Seats Seats
54 iPromote Using Seats Members & Seats
82 The Trade Desk Using Seats Seats
91 AdForm Using Seats Seats
96 Media.Net Using Seats Members & Seats
101 Display & Video 360 Using Seats Seats
133 Basis Technologies Using Seats Seats
172 NextRoll Using Seats Members & Seats
183 Yahoo DSP Using Seats Seats
188 Amazon Advertising Using Seats Members & Seats
254 Active Agent Using Seats Seats
328 StackAdapt Using Seats Seats
351 Adelphic (Viant) Using Seats Seats
399 Zemanta Using Seats Seats
463 DeepIntent, Inc. Using Seats Seats
480 Mnet_bidder_2.0 Using Seats Members
482 MadHive Inc. Using Seats Members
483 MSAN Using Seats Members & Seats
494 PulsePoint, Inc. Using Seats Seats
529 Baidu (Hong Kong) Limited Using Seats Seats
530 Cognitiv Using Seats Seats
537 OctillionMediaLLC Using Seats Seats
544 MGID Inc Using Seats Seats
562 Gecko Technologies DMCC Using Seats Members & Seats
569 Programmatic Mechanics Pontiac DSP Using Seats Members & Seats