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Microsoft Monetize - Basic Buy-Side setup procedures

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This page provides a list of procedures needed to get your buying objects quickly setup on the Microsoft Advertising platform. You can use these to set up media buying on behalf of your company or, if you're an agency, your advertisers.

The sequence of procedures you follow depends on whether you plan to use Standard line items or Augmented Line Items (ALI). Note that ALIs cannot be used with legacy insertion orders.

Important

Determine which type of line item you are currently using.

The images below can help you determine which type of line item you are currently using.

Standard Line Item Augmented Line Item
Screenshot of standard LI . Screenshot of Augumented LI .

Use the following table to find the correct procedures for your setup.

Standard Line Items Augmented Line Items
- Create an Advertiser
- Create an Insertion Order
- Create a Standard Line Item
- Create a Conversion Pixel
- Add Creatives in Bulk
- Buy-Side Targeting		 - Create an Advertiser
- Create an Insertion Order
- Create an Augmented Line Item
   - Additional Geo Restrictions
   - Inventory Lists (ALI)
- Create a Conversion Pixel
- Add Creatives in Bulk